Sr. Manager, Digital Product Owner

Okta•San Francisco, CA

11d•Hybrid

About The Position

As Senior Manager, Digital Product Owner, you will be the strategic and operational owner of Okta.com. You will lead the website roadmap, performance, and overall user experience, ensuring the site reflects Okta’s brand, supports its growing product portfolio, and converts the right audiences globally. This high-accountability, high-impact role calls for a strategic thinker and builder who can work across strategy, brand, messaging and positioning, UX, content, and analytics. You will own the strategy, roadmap, and performance of Okta.com; drive the vision for applying AI to transform the website experience, improve conversion, and create operational efficiencies; and continue building and optimizing the site as a conversion channel for its audiences. You will manage site structure, UX, content strategy, and page optimization with functional team members, collaborate with Brand and Product Marketing on accurate, bold, audience-appropriate storytelling, and report on traffic, engagement, and conversion metrics while recommending and deploying enhancements.

Requirements

10+ years of experience in web strategy, website management, or digital marketing.
A strong and specific point of view on how AI can transform a website.
Proven experience owning complex B2B or multi-audience websites.
Experience leading large-scale web projects and cross-functional web teams.
Strong understanding of web UX principles, brand, SEO/GEO, and performance optimization.
Comfort working in a modern CMS.
Exceptional communication skills.
Ability to develop and defend a roadmap to an executive leadership team.
Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing.
Experience collaborating with technical teams on roadmaps and web tooling.
Experience running marketing programs and channels focused on a developer audience.
Proven experience exploring AI capabilities for workflow efficiencies.

Nice To Haves

Experience working in SaaS, Identity, or Security.

Responsibilities

Own the strategy, roadmap, and performance of Okta.com.
Drive the vision for implementing AI solutions to transform the website experience, optimize conversion, and facilitate operational efficiencies.
Build and optimize Okta.com as a conversion channel for all its audiences.
Manage site structure, UX, content strategy, and page optimization with functional team members.
Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling.
Report regularly on traffic, engagement, and conversion metrics, and recommend and deploy enhancements.