Sr. Manager, Digital Product Owner
About The Position
The Senior Manager, Digital Product Owner is the strategic and operational owner of Okta.com, responsible for the website’s roadmap, performance, and overall user experience. The role ensures the site reflects Okta’s brand, supports its growing product portfolio, and converts the right audiences globally. This high-accountability role combines strategy, brand, messaging and positioning, UX, content, and analytics. The position drives the vision for using AI to transform the website experience, improve conversion, and increase operational efficiency. It also works with functional teams and cross-functional partners to build and optimize the site, ensure accurate and audience-appropriate storytelling, and use performance insights to guide enhancements.
Requirements
- 10+ years of experience in web strategy, website management, or digital marketing.
- A strong, specific point of view on how AI can transform a website.
- Proven experience owning complex B2B or multi-audience websites.
- Experience leading large-scale web projects and cross-functional web teams.
- Strong understanding of web UX principles, brand, SEO/GEO, and performance optimization.
- Comfort working in a modern CMS.
- Exceptional communication skills.
- Ability to develop and defend a roadmap to an executive leadership team.
- Strong familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing.
- Experience collaborating with technical teams on roadmap and web tooling.
- Experience running Marketing programs and channels focused on a developer audience.
- Proven experience exploring AI capabilities for workflow efficiencies.
Nice To Haves
- Experience working in SaaS, Identity, or Security.
Responsibilities
- Own the strategy, roadmap, and performance of Okta.com.
- Develop the vision for implementing AI solutions to transform the website experience, optimize conversion, and facilitate operational efficiencies.
- Build and optimize Okta.com as a conversion-focused site for its audiences.
- Manage site structure, UX, content strategy, and page optimization with functional team members.
- Collaborate with Brand and Product Marketing to ensure accurate, bold, and audience-appropriate storytelling.
- Regularly report on traffic, engagement, and conversion metrics, and recommend and deploy enhancements.
- Lead large-scale web projects and cross-functional web teams.
- Develop and defend a website roadmap to executive leadership.
- Collaborate with technical teams on the roadmap and web tooling.
- Explore AI capabilities for workflow efficiencies.
- Run Marketing programs and channels focused on a developer audience.
Benefits
- Equity, where applicable.
- Bonus.
- Health insurance.
- Dental insurance.
- Vision insurance.
- 401(k).
- Flexible spending account.
- Paid leave, including PTO and parental leave, in accordance with applicable plans and policies.
- An immersive, in-person onboarding experience.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
