Sr. Manager, Creative Marketing Management – Builder Channel

Samsung Electronics•Plano, TX

About The Position

The Sr. Manager, Creative Marketing Management leads the development, integration, and execution of marketing strategy for Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances. The role leads creative development for marketing plans, campaigns, media plans, sales presentations, and collateral for internal and external audiences, including home builders, builder distributors, remodelers, interior designers, and architects. It also creates programs that build awareness and consideration among builder customers and leads digital strategy across SamsungBuilder.com, CRM/email, and earned and paid media to drive revenue growth and business objectives. The role owns relationships with product marketing teams across product and business verticals, ensuring branding standards and category messaging are maintained. It leads external agency partners, including project scoping, budget management, and creative briefs, and works daily with internal teams such as Integrated Marketing, Builder Sales, and Product Management, as well as external customers and agency partners. Samsung Electronics America is headquartered in Plano, Texas, and is a U.S. sales and marketing subsidiary of Samsung Electronics Co., Ltd. This role is not eligible for immigration sponsorship.

Requirements

Bachelor’s degree.
Minimum of 8–10 years of B2B marketing experience.
Experience developing and executing demand-generation and pipeline-building marketing programs and campaigns, including digital and direct campaigns nationally or regionally.
Experience using customer analytics, insights, and prior campaign performance to guide marketing plans and inform future targeting strategy.
Experience in creative B2B brand message development and campaign management.
Proven ability to manage multiple projects, priorities, and engagements simultaneously.
Skills in developing creative business solutions and managing presentations.
Ability to build internal cross-functional relationships and partnerships with outside marketing and advertising agencies and trade customers.
Ability to create a leadership presence and exert positive, confident influence with internal functions at all levels of management and with trade customer management.
Problem-solving skills, including defining the problem to be solved and establishing actions and accountabilities.

Responsibilities

Lead the development, integration, and execution of marketing strategy for Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.
Lead creative development of marketing plans, campaigns, media plans, sales presentations, and collateral for internal and external customers.
Create activations and programs that support and drive awareness and consideration among builder customers.
Lead digital strategy across SamsungBuilder.com, CRM/email, and earned and paid media to drive revenue growth and achieve business objectives.
Own relationships with product marketing teams across product and business verticals, ensuring branding strategy, standards, and category messaging are maintained.
Lead external agency partners, including project scoping, budget management, and briefs, to deliver high-quality output efficiently.
Interact daily with Integrated Marketing, Builder Sales, and Product Management teams.
Interact externally with end customers and agency partners.