Sr. Manager, Creative Marketing Management – Builder Channel

Samsung•Plano, TX

About The Position

Samsung Electronics America, Inc. (SEA), headquartered in Plano, Texas, is the U.S. Sales and Marketing subsidiary of Samsung Electronics Co., Ltd. SEA’s portfolio includes mobile technologies, consumer electronics, home appliances, enterprise solutions, and network systems. The company describes its work as integrating products, services, and AI technology to create smarter, more sustainable, and connected experiences. The Sr. Manager, Creative Marketing Management leads the development, integration, and execution of marketing strategy for Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances. The role leads creative development of marketing plans, campaigns, media plans, sales presentations, and collateral for internal and external audiences, including home builders, builder distributors, remodelers, interior designers, and architects. It also leads digital strategy across SamsungBuilder.com, CRM and email, and earned and paid media to drive revenue growth and business objectives. The position owns relationships with product marketing teams across product and business verticals, ensuring branding standards and category messaging are maintained. It leads external agency partners, including project scoping, budget management, and creative briefs, and works daily with internal teams such as Integrated Marketing, Builder Sales, and Product Management, as well as external customers and agency partners. The position is not eligible for immigration sponsorship.

Requirements

Bachelor’s degree.
Minimum 8–10 years of experience in B2B marketing.
Experience developing and executing demand-generation and pipeline-building marketing programs and campaigns, including digital and direct campaigns nationally or regionally.
Experience leveraging customer analytics, insights, and prior campaign performance to guide marketing plans and inform future targeting strategy.
Creative B2B brand-message development and campaign-management experience.
Proven ability to successfully manage multiple projects, priorities, and engagements simultaneously.
Experience developing creative business solutions and presentations and managing presentation development.
Ability to build internal cross-functional relationships and partnerships with outside marketing and advertising agencies and trade customers.
Ability to create a leadership presence through positive, confident influence with internal functions at all management levels and trade-customer management.
Problem-solving ability, including defining the problem to be solved and establishing actions and accountabilities.

Responsibilities

Lead the development, integration, and execution of marketing strategy across Samsung’s Home Builder Channel, supporting Samsung Digital Appliances and Dacor Luxury Appliances.
Lead creative development of marketing plans, creative campaigns, media plans, sales presentations, and collateral for internal and external customers.
Create activations and programs that support and drive awareness and consideration among Builder customers.
Lead digital strategy across SamsungBuilder.com, CRM and email, and earned and paid media to drive revenue growth and achieve business objectives.
Own relationships with product marketing teams across product and business verticals, ensuring branding strategy, standards, and category messaging are maintained.
Lead external agency partners, including project scoping, budget management, and briefing, to deliver high-quality output while maximizing efficiency.
Interact daily with internal teams, including Integrated Marketing, Builder Sales, and Product Management.
Interact externally with end customers and agency partners.

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
401(k)
Employee Purchase Program
Tuition Assistance after 12 months
Paid Time Off
Student Loan Program after 6 months
Wellness Incentives
MBO bonus compensation for regular full-time employees, based on company, division, and individual performance