Sr Industry Product Marketing Manager (Financial Services)

Salesforce•Indianapolis, IN

12d•$143,400 - $216,900

About The Position

Salesforce is seeking an experienced Senior Industry Product Marketing Manager to join its Financial Services industries team. The role drives awareness of how Salesforce helps financial services customers solve industry-specific problems and prepare for success in the agentic enterprise. It works closely with Sales, Industry Advisors, and Product to shape and execute go-to-market plans, using strategy, storytelling, stakeholder alignment, and AI orchestration. The position develops industry go-to-market plans for banking, wealth and asset management, and insurance; creates messaging and content across the customer funnel; and engages directly with customers and executives to develop success stories and event content. It also owns event session content from strategy through potential on-stage delivery, maintains Financial Services website pages, and creates webinars. AI should be used as a starting point for the work, including developing AI projects and workflows that help the team operate more effectively. The role requires representing Salesforce independently in high-stakes customer and executive conversations and at events.

Requirements

At least 7 years of product marketing or related experience.
Working knowledge of Financial Services, including banking, wealth and asset management, and insurance, sufficient to speak credibly with customers and Sales.
Track record of turning market and competitive signals into positioning, messaging, and go-to-market plans used by Sales.
Experience developing content across the funnel and selecting formats appropriate to each stage.
Comfort presenting on stage and coaching speakers, including executives, for keynotes and breakout sessions.
Ability to work independently with internal and customer executives.
Strong cross-functional influence and ability to build alignment without formal authority.
Hands-on experience with AI tools in a marketing context; Claude Code, Slack Skills, and Gemini are required.
Bias toward building and testing AI-assisted workflows.
Excellent written and oral communication skills, including writing data sheets and keynote scripts.

Nice To Haves

Experience in SaaS or enterprise technology.
Financial Services product marketing experience is described as ideal.

Responsibilities

Use market signals, competitive intelligence, and Sales data to develop Financial Services go-to-market plans that drive pipeline, help Sales close ACV, and support customer adoption.
Develop messaging and an industry narrative that communicates the value of the Salesforce platform, including its agentic AI capabilities.
Create content across the funnel, including e-books, data sheets, thought leadership, demo videos, and sales playbooks.
Engage directly with customers and executives to develop success stories and event content.
Align stakeholders across the organization and manage competing requests.
Own event sessions from content strategy through delivery, including adapting corporate messaging for Financial Services and developing scripts and slides for keynotes and breakout sessions at Salesforce and third-party events.
Present on stage and represent Salesforce in executive reviews leading up to events; coach and prepare other speakers as needed.
Own and update Financial Services industry website pages, using data to improve the channel.
Create engaging webinar content.
Use AI throughout the work and develop AI projects and assisted workflows that improve team effectiveness.