Industry Marketing, Financial Services Lead

Braze•New York City, NY

1d•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead for Financial Services to build its marketing presence and business in this complex, highly regulated industry. As an extended member of the Product Marketing team, the lead will own the strategy, industry narrative and positioning, go-to-market plays, and solutions addressing financial marketers’ regulatory and customer engagement challenges. The role combines strategic planning with hands-on execution and works closely with Sales, Product, Partnerships, Customer Success, and other marketing teams. The lead will develop financial-services-specific marketing strategy, narratives, thought leadership, benchmarks, and go-to-market materials; represent Braze at relevant industry events and in publications; bring field and customer insights back to internal teams; and develop customer and partner evidence. The position also supports strategic sales pursuits and executive business reviews, and helps educate and enable Revenue teams. The role is hybrid. For U.S.-based candidates, the stated starting pay range is $125,000–$175,000 per year, with expected on-target earnings of $146,000–$205,000 per year, including bonus or commission. Compensation varies based on factors such as location, knowledge, skills, and experience. The role also qualifies for equity grants of restricted stock (RSUs).

Requirements

Bachelor’s degree (BA/BS) required.
At least 7 years of experience in B2B marketing, product marketing, financial services marketing, consulting, or a strategy role, with significant time focused on Financial Services.
Track record of building industry or go-to-market strategies that drove pipeline and revenue.
Strong executive presence.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.

Nice To Haves

MBA or relevant advanced degree.
Consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
Experience speaking at industry events.
Experience with customer engagement, martech, or data platforms, including CEPs, CDPs, commerce platforms, or data clouds.
Familiarity with Financial Services customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and industry KPIs.
Ability to explain complex technology, including AI, in accessible language for executive audiences and to adapt messaging to different audiences.
Experience creating scalable marketing plays and building trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content.
Use of AI tools for research, writing, and building, and ability to explain agentic, generative, and predictive AI concepts to customers.

Responsibilities

Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry marketing objectives and business outcomes.
Develop go-to-market strategies for key Financial Services audiences, using industry insights to drive platform adoption.
Build a roadmap of scalable and targeted assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Develop and evolve Braze’s Financial Services narrative and sub-industry narratives, and pair product launches with relevant industry insights and use cases.
Create data-backed thought leadership with media and research partners, develop proprietary financial benchmarks and best practices, and incorporate technical perspectives and trends into industry narratives.
Represent Braze at Financial Services events and in Financial Services publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to help shape priorities.
Collaborate on enablement and education materials to build organization-wide understanding of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, and use insights from them to improve go-to-market efforts.
Work with Customer Success, Sales, and Customer Marketing to identify, develop, and publish customer evidence such as case studies, quotes, speakers, and references.
Work with Partnerships to build joint Financial Services stories with technology and services partners and involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate ongoing exchange of knowledge and best practices.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Comprehensive medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture.