Industry Marketing, Financial Services Lead

Braze•San Francisco, CA

2d•$125,000 - $175,000•Hybrid

About The Position

The Industry Marketing Lead for Financial Services will own how Braze positions and presents itself to the financial services market. As an extended member of the Product Marketing team, this role develops industry strategy, narrative and positioning, go-to-market plays, and solutions addressing financial marketers’ regulatory and customer-engagement challenges. The role combines strategic planning with hands-on execution and works across Sales, Product, Partnerships, Customer Success, and Marketing to build Braze’s Financial Services business. The role develops financial services and sub-industry narratives, connects product launches to industry needs and use cases, and creates data-backed thought leadership, proprietary benchmarks, and best practices. It represents Braze at industry events and in publications, brings customer and field insights to internal teams, and supports organizational education and strategic pursuits. It also develops customer and partner proof points, creates reusable revenue-team assets, and trains Revenue teams. The position requires deep familiarity with financial services marketing and the ability to translate complex technology, including AI, into clear executive-level messaging. The successful candidate builds scalable programs, works effectively across functions, and uses AI-powered tools to improve marketing work. U.S.-based candidates are offered a stated starting pay range of $125,000–$175,000 per year and expected OTE of $146,000–$205,000 per year, including bonus or commission. The role also qualifies for equity grants and a comprehensive benefits package. Braze describes its working model as hybrid.

Requirements

Bachelor of Arts or Bachelor of Science degree required.
At least 7 years of experience in B2B marketing, product marketing, financial services marketing, consulting, or a strategy role, with significant time focused on Financial Services.
Experience building industry or go-to-market strategies that drove pipeline and revenue.
Strong executive presence.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Financial Services industry knowledge, including understanding customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and relevant business KPIs.
Strong writing and presentation skills, with the ability to explain complex technology and AI in clear language for executive audiences.
Ability to build scalable plays and collaborate effectively across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content.
Use of AI tools for research, writing, and building, and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

MBA or relevant advanced degree.
Consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
Experience speaking at industry events.
Experience with customer engagement, marketing technology, or data platforms, including CEPs, CDPs, commerce platforms, or data clouds.

Responsibilities

Lead development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry marketing objectives and business outcomes.
Develop a go-to-market strategy for key Financial Services audiences, using industry insights to drive platform adoption.
Build a roadmap of scalable and targeted assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Own and deliver the Financial Services narrative and point of view, including sub-industry narratives.
Pair product launches with Financial Services insights and use cases, showing how products address problems such as driving deposits, streamlining onboarding, and building customer trust.
Create data-backed thought leadership with media and research partners, including proprietary financial benchmarks and best practices.
Develop technical perspectives, considerations, and trends as part of Financial Services narratives.
Represent Braze at Financial Services events and in Financial Services publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to help shape priorities.
Collaborate on enablement and education materials that increase organizational understanding of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, applying insights to improve go-to-market efforts.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish Financial Services customer evidence, including case studies, quotes, speakers, and references.
Work with Partnerships to build joint Financial Services stories with technology and services partners and involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate ongoing sharing of knowledge and best practices.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development, including formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience.
Annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Hybrid ways of working.
Equity grants of restricted stock (RSUs).