Industry Marketing, Financial Services Lead

Braze•Chicago, IL

2d•$118,000 - $165,500•Hybrid

About The Position

The Industry Marketing Lead for Financial Services owns how Braze positions and markets its platform to the financial services industry. As an extended member of the Product Marketing team, this role sets industry strategy, develops the narrative and positioning, creates scalable go-to-market plays, and builds solutions addressing financial marketers’ regulatory and customer-engagement challenges. The role combines strategic planning with hands-on execution and works closely with Sales, Product, Partnerships, Customer Success, and other marketing teams to grow Braze’s Financial Services business. The position develops industry-specific messaging, sub-industry perspectives, customer use cases, thought leadership, benchmarks, enablement, and customer and partner proof points. It represents Braze at financial services events and in industry publications, brings market and customer insights into internal teams, and supports selected strategic pursuits and executive business reviews.

Requirements

At least 7 years of experience in B2B marketing, product marketing, Financial Services marketing, consulting, or strategy, with significant time focused on Financial Services.
Bachelor’s degree (BA/BS) required.
Track record of building industry or go-to-market strategies that drove pipeline and revenue.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Financial Services industry knowledge, ideally with a consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
Knowledge of Financial Services marketing, including customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and industry KPIs.
Strong executive storytelling skills, including the ability to explain complex technology and AI concepts in clear language for senior business audiences.
Outstanding writing and presentation skills, with the ability to adapt messaging to different audiences.
Ability to create scalable programs and build trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, while constructively challenging approaches when appropriate.
Experience using AI tools for research, writing, and building, and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

MBA or relevant advanced degree.
Experience speaking at industry events.
Experience with customer engagement, marketing technology, or data platforms, including CEPs, CDPs, commerce platforms, or data clouds.

Responsibilities

Lead development and execution of a comprehensive marketing strategy for the Financial Services industry.
Collaborate with revenue and product teams to align Braze’s products and value proposition with industry marketing objectives and business outcomes.
Develop go-to-market strategies for key Financial Services audiences, using industry insights to drive platform adoption.
Build a roadmap of scalable and targeted assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Develop and evolve Braze’s Financial Services narrative and sub-industry narratives.
Connect product launches with Financial Services insights and use cases, showing how products address industry problems such as driving deposits, streamlining onboarding, and building customer trust.
Create data-backed thought leadership with media and research partners, including proprietary financial benchmarks and best practices.
Provide technical perspectives, considerations, and trends as part of Financial Services narratives.
Represent Braze at Financial Services events and in Financial Services publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to help shape priorities.
Collaborate on enablement and education materials that build the broader organization’s understanding of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, using learnings to improve go-to-market efforts.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish Financial Services customer evidence, including case studies, quotes, speakers, and references.
Work with Partnerships to develop joint Financial Services stories with technology and services partners and involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate ongoing exchange of knowledge and best practices.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Community-giving opportunities, including an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture recognized as a Great Place to Work.