Industry Marketing, Financial Services Lead

Braze•Austin, TX

2d•$112,000 - $157,000•Hybrid

About The Position

The Industry Marketing Lead for Financial Services will own how Braze positions and presents itself in the Financial Services market. As an extended member of the Product Marketing team, this person will set industry strategy, develop the narrative and positioning, create go-to-market plays and assets, and shape solutions for financial marketers’ regulatory and customer-engagement challenges. The role combines strategy with hands-on execution and works closely with Sales, Product, Partnerships, Customer Success, and other Marketing teams to grow Braze’s Financial Services business. The position develops industry-specific go-to-market strategies and narratives, connects product launches to Financial Services use cases, creates thought leadership and proprietary benchmarks, and represents Braze at relevant events and in industry publications. It also brings customer and field insights to internal teams, supports strategic pursuits and executive business reviews, and develops customer and partner proof points. The role trains Revenue teams and helps the organization share Financial Services knowledge and best practices.

Requirements

BA/BS degree required.
7+ years in B2B marketing, product marketing, Financial Services marketing, consulting, or a strategy role, with significant time focused on Financial Services.
Track record of building industry or go-to-market strategies that drove pipeline and revenue.
Strong executive presence.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Strong writing and presentation skills, with the ability to explain complex technology, including AI, in terms relevant to executive audiences.
Knowledge of Financial Services marketing, including customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and relevant leadership KPIs.
Ability to build trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to challenge approaches when appropriate.
Experience using AI tools for research, writing, and building, and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

MBA or relevant advanced degree.
Consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
Experience speaking at industry events.
Experience with customer engagement, marketing technology, or data platforms, including CEPs, CDPs, commerce platforms, or data clouds.

Responsibilities

Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
Collaborate with Revenue and Product teams to align Braze’s products and value proposition with industry marketing objectives and business outcomes.
Develop go-to-market strategies for Financial Services audiences using industry insights to drive platform adoption.
Create a roadmap of scalable and targeted assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Develop and evolve Braze’s Financial Services narrative, including sub-industry narratives.
Connect product launches with Financial Services insights and use cases, showing how products address industry needs such as driving deposits, streamlining onboarding, and building customer trust.
Create data-backed thought leadership with media and research partners, including proprietary financial benchmarks and best practices.
Develop technical perspectives, considerations, and trends for Financial Services narratives.
Represent Braze at Financial Services events and in Financial Services publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to help shape priorities.
Collaborate on enablement and education materials to build organization-wide knowledge of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, and use insights from them to improve go-to-market approaches.
Work with Customer Success, Sales, and Customer Marketing to develop and publish customer evidence, including case studies, quotes, speakers, and references.
Work with Partnerships to build joint Financial Services stories with technology and services partners and help involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate the ongoing exchange of knowledge and best practices.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture.