Industry Marketing, Financial Services Lead

Braze•San Francisco, CA

1d•Hybrid

About The Position

Braze is hiring an Industry Marketing Lead for Financial Services to shape how the company positions and markets its customer engagement platform to the financial services industry. The role is an extended member of the Product Marketing team and owns the industry strategy, narrative, positioning, go-to-market plays, and solutions addressing financial marketers’ regulatory and customer-engagement challenges. It combines strategic planning with hands-on execution and close collaboration with Sales, Product, Partnerships, Customer Success, and other marketing teams to grow Braze’s Financial Services business. The lead will develop industry and sub-industry narratives, connect product launches to relevant financial services use cases, create data-backed thought leadership and benchmarks, and equip revenue teams with repeatable materials and expertise. The role also represents Braze at industry events and in publications, brings market and customer insights to internal teams, supports strategic pursuits and executive business reviews, and develops customer and partner evidence such as case studies, references, and joint stories.

Requirements

Bachelor’s degree (BA/BS) required.
At least 7 years of experience in B2B marketing, product marketing, Financial Services marketing, consulting, or strategy, with significant time focused on Financial Services.
Track record of building industry or go-to-market strategies that drove pipeline and revenue.
Strong executive presence.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Financial Services industry knowledge, ideally with a consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
Knowledge of Financial Services customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and relevant business KPIs.
Ability to communicate complex technology, including AI, in clear language for senior business audiences.
Strong writing and presentation skills, with the ability to adapt messaging to different audiences.
Ability to build scalable marketing plays and collaborate effectively across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content.
Experience using AI tools for research, writing, and content development, and ability to explain agentic, generative, and predictive AI concepts to customers.

Nice To Haves

MBA or other relevant advanced degree.
Experience speaking at industry events.
Experience with customer engagement, marketing technology, or data platforms, such as customer engagement platforms, customer data platforms, commerce platforms, or data clouds.

Responsibilities

Lead development and execution of a comprehensive marketing strategy tailored to Financial Services.
Align Braze products and value propositions with industry marketing objectives and business outcomes in collaboration with revenue and product teams.
Develop go-to-market strategies for key Financial Services audiences, using industry insights to drive platform adoption.
Create a roadmap of scalable and targeted assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Own and deliver Braze’s Financial Services narrative and point of view, including sub-industry narratives.
Connect product launches to Financial Services insights and use cases, showing how products address needs such as driving deposits, streamlining onboarding, and building customer trust.
Create data-backed thought leadership with media and research partners, and develop proprietary financial benchmarks and best practices.
Incorporate technical perspectives, considerations, and trends into Financial Services narratives.
Represent Braze at Financial Services events and in industry publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to inform priorities.
Collaborate on enablement and education materials that build organizational understanding of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, and apply insights to improve go-to-market efforts.
Partner with Customer Success, Sales, and Customer Marketing to identify, develop, and publish Financial Services customer evidence, including case studies, quotes, speakers, and references.
Work with Partnerships to develop joint Financial Services stories with technology and services partners and involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate ongoing knowledge-sharing and exchange of best practices.

Benefits

Equity grants of restricted stock units (RSUs).
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience intended to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Hybrid ways of working.
Competitive compensation, which may include equity.