Industry Marketing, Financial Services Lead

Braze•Austin, TX

1d•Hybrid

About The Position

The Industry Marketing Lead for Financial Services owns how Braze presents and grows its business in the financial services market. The role sets industry marketing strategy, develops the market narrative and positioning, creates scalable go-to-market plays, and builds solutions addressing financial marketers’ regulatory and customer-engagement challenges. It combines strategy with hands-on execution and works closely with Sales, Product, Partnerships, Customer Success, and other marketing teams. The role develops industry and sub-industry narratives, connects product launches to financial services insights and use cases, creates thought leadership and proprietary benchmarks, and brings technical perspectives and trends into market messaging. It also represents Braze at relevant industry events and in publications, shares field and customer insights internally, and supports strategic pursuits and executive business reviews. The Industry Marketing Lead partners with Customer Success, Sales, Customer Marketing, and Partnerships to develop customer and partner evidence, including case studies, quotes, speakers, references, and joint stories. The role also trains Revenue teams and facilitates ongoing knowledge-sharing. The position is intended for someone with substantial financial services knowledge who can translate complex technology, including AI, into clear executive-level messaging and build marketing programs that scale across teams.

Requirements

Bachelor’s degree (BA/BS) required.
At least 7 years of experience in B2B marketing, product marketing, financial services marketing, consulting, or a strategy role, with significant time focused on Financial Services.
Track record of building industry or go-to-market strategies that drove pipeline and revenue.
Strong executive presence.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Knowledge of Financial Services customer acquisition and onboarding, product cross-sell, wallet penetration, lifetime value, digital-first experiences, and relevant industry KPIs.
Excellent writing and presentation skills, including the ability to explain complex technology and AI concepts in accessible language for executives.
Ability to build trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to challenge approaches when appropriate.

Nice To Haves

MBA or another relevant advanced degree.
Consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
Experience speaking at industry events.
Experience with customer engagement, martech, or data platforms, including customer engagement platforms (CEPs), customer data platforms (CDPs), commerce platforms, or data clouds.
Ability to explain AI concepts such as agentic, generative, and predictive AI to customers.

Responsibilities

Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry-specific marketing objectives and business outcomes.
Develop go-to-market strategies for key Financial Services audiences, using industry insights to drive platform adoption.
Build a roadmap of scalable 1:many and 1:few assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Develop and evolve Braze’s Financial Services narrative, including sub-industry narratives.
Pair product launches with Financial Services insights and use cases, including solutions for driving deposits, streamlining onboarding, and building customer trust.
Create data-backed thought leadership with media and research partners and develop proprietary financial benchmarks and best practices.
Incorporate technical perspectives, considerations, and trends into Financial Services narratives.
Represent Braze at Financial Services events and in Financial Services publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to help shape priorities.
Collaborate on enablement and education deliverables that build organizational knowledge of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, applying insights to improve go-to-market efforts.
Partner with Customer Success, Sales, and Customer Marketing to develop and publish Financial Services customer evidence, including case studies, quotes, speakers, and references.
Work with Partnerships to develop joint Financial Services stories with technology and services partners and help involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate ongoing knowledge-sharing and exchange of best practices.

Benefits

Equity grants of restricted stock units (RSUs).
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Medical, dental, vision, life, and disability benefit plans.
Fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Hybrid ways of working.
Competitive compensation that may include equity.