Industry Marketing, Financial Services Lead

Braze•Chicago, IL

1d•Hybrid

About The Position

The Industry Marketing Lead for Financial Services will own how Braze presents itself to the financial services market. As an extended member of the Product Marketing team, this person will set industry strategy, develop the narrative and positioning, create go-to-market plays, and develop solutions addressing financial marketers’ regulatory and customer-engagement challenges. The role combines strategic planning with hands-on execution and works closely with Sales, Product, Partnerships, Customer Success, and other marketing teams to grow Braze’s Financial Services business. The role calls for a deep understanding of financial services and marketers’ needs in areas such as customer acquisition and onboarding, cross-sell, wallet penetration, lifetime value, digital-first experiences, and industry KPIs. The lead will create narratives and practical resources for sub-industries and key segments, connect product launches to financial services use cases, produce thought leadership and benchmarks, represent Braze at relevant events, enable revenue teams, and develop customer and partner proof points. The position also contributes customer and field insights to internal teams and supports selected strategic pursuits and executive business reviews. Braze describes its culture as collaborative, approachable, and fast-growing, emphasizing autonomy, accountability, curiosity, high standards, inclusion, and work-life harmony. The role is hybrid, as indicated by the posting’s #LI-Hybrid designation. For U.S.-based candidates, the expected starting base-pay range is $118,000–$165,500 per year, with expected on-target earnings of $138,000–$197,000 per year, including bonus or commission. Offers may vary based on location, knowledge, skills, and experience. The role also qualifies for equity grants of restricted stock (RSUs).

Requirements

Bachelor’s degree (BA/BS) required.
At least 7 years of experience in B2B marketing, product marketing, Financial Services marketing, consulting, or a strategy role, with significant time focused on Financial Services.
Strong knowledge of the Financial Services industry and marketers’ needs, including customer acquisition and onboarding, cross-sell, wallet penetration, lifetime value, digital-first experiences, and relevant KPIs.
Track record of building industry or go-to-market strategies that drove pipeline and revenue.
Strong executive presence and ability to communicate effectively with senior audiences.
Outstanding writing and presentation skills, with the ability to adapt messages to different audiences and explain complex technology, including AI, in clear terms.
Experience working with cross-functional teams and managing relationships with key stakeholders.
Practical experience using AI-powered marketing tools and automation to improve personalization, experimentation, operational efficiency, and team productivity.
Ability to build trust across Sales, Customer Success, Product Marketing, Partnerships, Events, and Content, and to raise concerns when needed.

Nice To Haves

Consumer-facing marketing background in banking, insurance, wealth management, or FinTech.
MBA or relevant advanced degree.
Experience speaking at industry events.
Experience with customer engagement, martech, or data platforms, such as customer engagement platforms (CEPs), customer data platforms (CDPs), commerce platforms, or data clouds.
Experience building scalable plays for broad seller use rather than one-off materials.

Responsibilities

Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
Collaborate with revenue and product teams to align Braze products and value propositions with industry-specific marketing objectives and business outcomes.
Develop go-to-market strategies for key Financial Services audiences, using industry insights to drive platform adoption.
Build a roadmap of 1:many and 1:few assets, including sub-industry points of view, go-to-market plays, pitch narratives, and demo stories.
Own and deliver Braze’s Financial Services narrative and point of view, including sub-industry narratives.
Connect product launches with Financial Services insights and use cases, demonstrating how products address needs such as driving deposits, streamlining onboarding, and building customer trust.
Write data-backed thought leadership in collaboration with media and research partners, and develop proprietary financial benchmarks and best practices.
Provide technical perspectives, considerations, and trends as part of Financial Services narratives.
Represent Braze at Financial Services-specific events and in Financial Services publications.
Bring field and customer insights to Product, Product Marketing, Sales, and leadership to help shape priorities.
Collaborate on enablement and education materials that build organizational knowledge of the Financial Services industry.
Support selected strategic pursuits and executive business reviews, applying lessons learned to improve go-to-market efforts.
Partner with Customer Success, Sales, and Customer Marketing to identify, develop, and publish Financial Services customer evidence, including case studies, quotes, speakers, and references.
Work with Partnerships to develop joint Financial Services stories with technology and services partners and involve partners in the Financial Services roadmap.
Train Revenue teams and facilitate the ongoing exchange of knowledge and best practices.
Use AI tools to research, write, and build more efficiently, and explain AI concepts to customers.

Benefits

Competitive compensation that may include equity.
Retirement and Employee Stock Purchase Plans.
Flexible paid time off.
Comprehensive medical, dental, vision, life, and disability benefit plans.
Family services, including fertility benefits and equal paid parental leave.
Professional development through formal career pathing, learning platforms, and a yearly learning stipend.
Curated in-office employee experience designed to foster community, team connections, and innovation.
Opportunities to give back through an annual company-wide Volunteer Week and donation matching.
Employee Resource Groups.
Collaborative, transparent, and fun culture recognized as a Great Place to Work®.