Sr. Events Marketing Manager (Remote)
About The Position
As the Sr. Events Marketing Manager at Rula, you will own the strategy, performance, and execution of our national conference portfolio to drive measurable pipeline growth. In this highly cross-functional role, you will establish event tiering, manage budgets, and set ROI targets while partnering closely with Sales and Executive leadership to align each activation with our commercial goals. Beyond high-level strategy, you will collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns, while directly managing all central logistics—including vendor relationships, booth design, branding, and swag production.
Requirements
- 7+ years of related professional Marketing experience, with a focus on event marketing and/or demand generation.
- Proven expertise in architecting large-scale B2B conference strategies within a healthcare, health-tech, or enterprise software environment.
- Experience overseeing large event budgets ($2.45M+ scale) across tier sponsorships, printing, logistics, and vendor execution.
- Subject matter expertise level understanding of account-based prospecting architectures (e.g., leveraging HubSpot or Apollo) to secure pre-scheduled meetings with C-suite buyer personas (Payers, Health Systems, HR leaders).
- Exceptional written communication skills to deliver concise, high-level briefing documentation for S-Team and C-suite members before executive deployments.
- Ability and willingness to travel up to 30% to steward premier onsite booth presence and manage distributed field resources.
Nice To Haves
- Prior experience collaborating directly with clinical or medical affairs teams to navigate and secure formal clinical sign-off on event presentations, pitches, and compliance-sensitive marketing collateral.
- Proficiency utilizing marketing automation systems (e.g., HubSpot) and CRM reporting tools (Salesforce) to calculate multi-touch pipeline attribution, tracking leads through to specific downstream healthcare metrics (e.g. covered lives, opportunities, and patient starts).
- Existing relationships with tier-1 event vendors, exhibit houses, and logistics partners, with a proven track record of scaling an ad-hoc event schedule into a highly repeatable "event machine" portfolio of 30+ national conferences annually.
Responsibilities
- Own the strategy, performance, and execution of our national conference portfolio to drive measurable pipeline growth.
- Establish event tiering, manage budgets, and set ROI targets.
- Partner closely with Sales and Executive leadership to align each activation with our commercial goals.
- Collaborate with internal marketing teams to execute cohesive pre- and post-event attendee engagement campaigns.
- Directly manage all central logistics—including vendor relationships, booth design, branding, and swag production.
Benefits
- 100% remote work environment
- Attractive pay and benefits
- Full transparency of pay ranges
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care
- Paid parental leave
- Employee Assistance Program (EAP)
- Quarterly department stipend
- Community and employee resource groups
- Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
- Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
