Sr. Director, Marketing Strategy and Analytics

Twilio•,

10d•$227,840 - $335,000•Remote

About The Position

Twilio is hiring a Sr. Director to lead and elevate its global marketing strategy, using data to drive growth and customer engagement. The role calls for a strategic thinker and data storyteller who can shape marketing decisions, inspire teams, and deliver measurable results. The successful candidate will build and lead a team that turns large volumes of data into clear direction for campaigns and supports revenue growth and retention. The role is remote and based in the USA. Occasional travel may be required for project or team in-person meetings.

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field.
At least 10 years of experience in marketing strategy, data analytics, or related functions.
At least 5 years of people leadership experience.
Expertise with analytics and business intelligence tools, such as Tableau and Salesforce.
Strong communication, leadership, and cross-functional collaboration skills.
Exceptional cross-functional communication and storytelling skills.
Comfort operating in ambiguous and fast-paced environments.

Nice To Haves

Advanced degree, such as an MBA or similar.
Experience in SaaS, technology, or high-growth environments.
Certification in marketing analytics or data science.
Passion for innovation, storytelling, and customer-centric thinking.

Responsibilities

Create a forward-looking perspective on the future of marketing and how the company will drive success.
Define and drive global marketing strategies using actionable data and deep customer insight.
Build, mentor, and scale the marketing strategy and data analytics team, fostering experimentation and measurable impact.
Lead quarterly and annual planning and target setting across marketing functions.
Lead key marketing operational cadences to ensure business actionability needs are met.
Partner with Marketing, Finance, and the go-to-market organization to align go-to-market and growth strategies.
Drive marketing spend efficiency, ROI analysis, optimization initiatives, and development of executive-ready dashboards.
Monitor emerging trends and market signals and identify new growth vectors, whitespace opportunities, and competitive threats.