Director/Sr. Director, Strategic Partner Marketing and GTM Strategy

Salesforce•Chicago, IL

2d•$181,700 - $332,600

About The Position

Salesforce is seeking a Director/Sr. Director to lead go-to-market strategy and execution for strategic technology partnerships and their joint solutions. This role is accountable for bringing each partnership to market, from early collaboration with Product and Business Development through launch and post-launch adoption. The position shapes target segments, positioning, sales plays, and customer journeys, and aligns Product, Product Marketing, Strategic Technology Partner Marketing, Partner Sales and Programs, Business Development, Communications, and Sales Enablement around coordinated plans and outcomes. The role develops partnership messaging and content, including launch announcements, demonstrations, executive presentations, sales-readiness materials, and ongoing enablement content. It works with product experts and partner solutions teams to translate complex technical solutions into clear customer stories and practical use cases. The Director/Sr. Director also builds and leads a team, sets priorities, manages content and launch budgets, and establishes processes for requests, reviews, and delivery.

Requirements

Experience leading content, product marketing, or technical marketing in enterprise technology.
Strong product and technical fluency, including the ability to explain complex solutions clearly.
A track record of leading launches and creating effective demonstrations, content, and enablement.
Experience working across Product, Business Development, Sales, Communications, and Partner Marketing.
Strong editorial judgment and the ability to connect product capabilities to customer needs.
Experience building teams, managing budgets, and delivering work in fast-moving environments.
Experience building go-to-market strategies for product or partner launches, including segmentation, positioning, and sales motion.
Proven ability to influence and align cross-functional teams, including Product, Product Marketing, Sales, Partner Programs, and Communications.

Responsibilities

Lead integrated go-to-market planning and execution for strategic partnerships, from early partnership development through announcement and post-launch adoption.
Partner with Product to align launch plans with the roadmap, use cases, and solution readiness.
Define target segments, positioning, sales plays, and the customer journey for joint solutions.
Coordinate Product, Product Marketing, Strategic Technology Partner Marketing, Partner Sales and Programs, Business Development, Communications, and Sales Enablement around shared plans, timelines, and outcomes.
Develop partnership messaging hierarchies and ensure consistent messaging across teams and assets.
Own launch plans and timelines, including announcement content, demo narratives, executive presentations, and sales readiness.
Create demonstrations, videos, presentations, and practical use cases with product experts and partner solutions teams.
Develop and maintain post-launch content, including first-call decks, content sessions, and workshops, aligned with campaign and adoption priorities.
Build and develop the team, set priorities, manage the content and launch budget, and establish processes for requests, reviews, and delivery.
Drive decisions, resolve conflicts, and ensure launch work is delivered and aligned with partner commitments.