GTM Strategy & Enablement, Sr Manager

Qualcomm • San Diego, CA

1d • $164,900 - $247,300 • Onsite

About The Position

Qualcomm Technologies, Inc. is hiring a GTM Strategy & Enablement Sr Manager to lead cross-functional go-to-market integration and turn business and marketing priorities into coordinated, market-ready execution. The role connects strategy to activation through commercialization, launch readiness, sales and channel enablement, asset readiness, and partner alignment. It works across Marketing, Sales, Channel, Regional Marketing, Strategic Alliances, Communications, Events, and creative teams to ensure plans are aligned, actionable, and positioned to deliver market and customer impact.

The role leads GTM strategy and integration; commercialization and market readiness; sales, channel, and regional enablement; partner and cross-functional marketing; targeted Tier 2–4 initiatives; and Consumer Channel execution and performance. It coordinates stakeholders, workstreams, dependencies, assets, milestones, and deliverables from planning through market execution, and uses performance insights to improve future activation.

The position is office-based in San Diego, California, and is subject to Qualcomm's onsite work policy. It is U.S.-based and is not eligible for visa sponsorship. The ideal candidate is a strategic operator and cross-functional integrator who can connect strategy to execution, influence without direct authority, anticipate readiness risks, and maintain clarity while managing complex initiatives and evolving priorities.

Requirements

• Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience; or an associate's degree or equivalent and 6+ years of related experience; or a high school diploma or equivalent and 8+ years of related experience.
• Completed advanced degrees in a relevant field may substitute for up to two years of work experience: a master's degree for one year and a doctorate for two years.
• Strong experience leading complex, cross-functional initiatives across Marketing, Sales, Channel, and regional organizations.
• Demonstrated ability to translate strategic priorities into actionable GTM plans and execution.
• Strong program leadership and ability to manage multiple workstreams, dependencies, and stakeholders.
• Excellent executive communication, influencing, and stakeholder-management skills.
• Ability to operate across strategic planning and hands-on execution in a fast-moving environment.
• Experience leading GTM strategy, commercialization, launch readiness, integrated marketing, sales/channel enablement, or related functions within a complex, matrixed organization.
• Ability to translate established business, customer, and marketing strategies into actionable GTM plans with clear priorities, milestones, owners, dependencies, and deliverables.
• Experience driving end-to-end commercialization and launch readiness across Marketing, Sales, Channel, Regional, Product Marketing, and partner organizations.
• Experience developing and implementing sales, channel, regional, and partner enablement strategies, including tools, assets, messaging, and activation requirements.
• Ability to lead multiple GTM workstreams simultaneously, balancing Tier 1 launches with Tier 2–4 programs and ongoing market initiatives.
• Experience identifying GTM execution gaps and resolving cross-functional dependencies, readiness risks, and barriers to activation.
• Operational discipline, including experience establishing GTM milestones, readiness frameworks, operating rhythms, and measurement mechanisms.
• Ability to use market and performance insights to identify opportunities to optimize GTM execution and future activation.
• Strong executive communication and presentation skills, including the ability to simplify complex GTM plans into clear decisions, priorities, and actions.
• Demonstrated ability to influence and drive alignment across teams without direct authority.
• Comfort operating in fast-moving environments where priorities evolve and execution requires strategic judgment and hands-on leadership.

Nice To Haves

• 10+ years of experience in GTM strategy, product/partner marketing, commercialization, sales enablement, channel marketing, or integrated marketing.
• Strong understanding of consumer technology, PC, mobile, AI, semiconductor, retail, channel, or partner ecosystems.

Responsibilities

• Translate business, product, and marketing priorities into integrated GTM strategies and activation plans.
• Lead cross-functional GTM integration across marketing, sales, channel, regional, and partner teams.
• Establish priorities, execution requirements, dependencies, and readiness milestones, connecting upstream planning with downstream market and customer execution.
• Drive commercialization planning to ensure priority products, programs, and initiatives are ready for market.
• Lead launch readiness across key GTM workstreams, identifying gaps, dependencies, and execution risks.
• Coordinate sales, channel, and regional enablement, ensuring teams have the assets, information, tools, and materials needed to execute.
• Coordinate asset and content readiness for customer and partner activation, aligning messaging, materials, and activation plans with GTM priorities.
• Connect plans across Communications, Media COE, Channel, Strategic Alliances, Regional Marketing, Q Studio, Events, and Integrated Marketing; identify dependencies and drive alignment.
• Lead GTM planning and activation for targeted growth and commercialization initiatives, developing fit-for-purpose plans based on priority, audience, channel, and market opportunity.
• Coordinate stakeholders and deliverables from planning through market execution for Tier 2–4 initiatives.
• Support Consumer Channel GTM execution, including assortment tracking, presentation and planning support, and post-activation performance.
• Connect performance insights back into GTM planning, surface execution gaps and opportunities, and improve future activation and customer and channel impact.

Benefits

• Competitive annual discretionary bonus program, subject to sales-incentive plan eligibility.
• Opportunity for annual RSU grants.
• Competitive benefits package designed to support employees at work, at home, and at play.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior