GTM Strategy and Operations

Arketa•New York, NY

1d•$125,000 - $150,000•Hybrid

About The Position

Arketa is hiring a GTM Strategy and Operations professional to tackle high-impact sales and marketing projects by setting up data and infrastructure, building AI skills and agents, and creating automations that run reliably. The position is approximately 10% strategy and 90% execution. The hire will work directly with the CEO, taking on the most important go-to-market needs as they arise. Initial projects will focus on go-to-market work across sales and marketing. Examples include speeding up ad creative rotation and learning which concepts work, ramping new sellers, analyzing and coaching demo performance, and identifying marketing channels that generate pipeline that closes. The role begins with a defined first project and is expected to grow into end-to-end ownership of ongoing weekly responsibilities. Success is expected to progress from learning Arketa’s sales and marketing motion and shipping a first automation within 30 days, to owning a full project and live agent within 60 days, and demonstrating measurable movement on a GTM metric while running several projects with little direction within 90 days. Strong performers may grow into a functional lead role in sales, marketing, product, or operations.

Requirements

1 to 3 years of experience at a top consulting, private equity, or banking firm.
Sharp, structured thinking, including the ability to break down ambiguous problems and reach defensible answers quickly.
A builder's instinct and experience shipping things personally, rather than only preparing recommendations.
Daily use of AI tools and a considered point of view on what works.
Clear, direct communication and the ability to receive feedback well.
Ability to work from the NoHo office 3 days a week.

Nice To Haves

Exposure to sales or marketing.
Hands-on experience with automation tools or a CRM such as HubSpot.
Interest in fitness, wellness, or small businesses.

Responsibilities

Set up data and infrastructure for sales and marketing projects.
Build AI skills and agents to address real go-to-market problems.
Create and wire up automations so processes run without ongoing manual intervention.
Connect call recordings and demo notes to HubSpot and define and maintain relevant fields.
Build and run systems that score sales demos, surface performance patterns, and provide coaching insights.
Track project outcomes against business metrics, tune systems, and hand them off to run independently.
Own projects end to end and take on weekly responsibilities as the role develops.
Work directly with the CEO on high-priority sales and marketing needs.