Director/Sr. Director, Strategic Partner Marketing and GTM Strategy

Salesforce•Seattle, WA

About The Position

The Director/Sr. Director, Strategic Partner Marketing and GTM Strategy leads go-to-market strategy and execution for Salesforce’s strategic technology partnerships. This role is accountable for bringing each partnership to market, from early partnership planning through launch and post-launch adoption. It works with Product, Product Marketing, Business Development, Partner Sales and Programs, Communications, Sales Enablement, and partners to define joint solutions, explain their value, and create effective customer and sales materials. The role leads launch planning, partnership messaging and content, product demonstrations and technical storytelling, and ongoing enablement. It builds and develops a team responsible for launch GTM strategy, partnership content, launch execution, and technical enablement; sets priorities; manages the content and launch budget; and establishes processes for requests, reviews, and delivery. The work is coordinated with the Strategic Technology Partner Marketing leader and should align with the STP marketing plan and partner commitments.

Requirements

Experience leading content, product marketing, or technical marketing in enterprise technology.
Strong product and technical fluency, including the ability to explain complex solutions clearly.
Track record of leading launches and creating effective demonstrations, content, and enablement.
Experience working across Product, Business Development, Sales, Communications, and Partner Marketing.
Strong editorial judgment and ability to connect product capabilities to customer needs.
Experience building teams, managing budgets, and delivering work in fast-moving environments.
Experience building go-to-market strategies for product or partner launches, including segmentation, positioning, and sales motion.
Proven ability to influence and align cross-functional teams, including Product, Product Marketing, Sales, Partner Programs, and Communications.

Responsibilities

Lead integrated go-to-market strategy and execution for strategic partnership launches, from early partnership shaping through announcement and post-launch adoption.
Work with Product from the outset to align launch plans with the product roadmap, use cases, and solution readiness.
Define target segments, positioning, sales plays, and the customer journey for joint solutions.
Coordinate Product Marketing, Strategic Technology Partner Marketing, Partner Sales and Programs, Business Development, Communications, Sales Enablement, and partners around launch plans and timelines.
Drive decisions, resolve conflicts, and ensure launch deliverables are completed.
Develop partnership messaging and content that explain joint solutions, their audiences, and customer value.
Develop messaging hierarchies with Product Marketing and keep messaging consistent with broader Salesforce product marketing strategy.
Own launch plans and timelines, including announcement content, demo narratives, executive presentations, and sales readiness.
Work with product experts and partner solution teams to create demonstrations, videos, presentations, and practical use cases.
Maintain and develop post-launch materials in line with campaign and adoption priorities, including first-call decks, content sessions, and workshops.
Work with Partner Sales and Programs to ensure enablement reaches field teams and partners.
Build and develop the team; set priorities, manage content and launch budgets, and establish processes for requests, reviews, and delivery.