Associate Director, GTM Strategy

Acast•New York, NY

4h•$120,000 - $130,000

About The Position

Acast is seeking a strategic, creative, and commercially minded Associate Director, GTM Strategy to lead proactive go-to-market efforts across its US business. Working closely with Creator Network, Sales, and Marketing, this role owns Acast’s Commercial Slate and helps identify, prioritize, and bring to market creator programming, cultural moments, and commercial opportunities that drive revenue. The role shapes what Acast takes to market, when it is offered, and how it is positioned to succeed, connecting culture, creators, audiences, and advertisers to create compelling opportunities for the Sales team. The role also supports broader business priorities, including strategic RFP responses, sales storytelling, cross-functional marketing initiatives, and the positioning and launch of new advertising products and capabilities. Success involves maintaining a forward-looking pipeline of prioritized opportunities, creating sales-ready packages and materials, supporting strong sales adoption, and using commercial performance and market feedback to inform future priorities.

Requirements

Demonstrated experience in go-to-market strategy, integrated marketing, sales marketing, or commercial strategy.
Strong understanding of the advertising landscape, including branded content, sponsorships, and integrated marketing.
Creative thinking and ability to turn ideas into compelling commercial opportunities.
Excellent storytelling and presentation skills, including hands-on experience building polished, persuasive sales decks and presenting to internal teams and clients.
Strong project management skills and ability to manage multiple priorities and move projects from idea to execution.
Collaborative approach, with ability to build relationships and bring together different perspectives across teams.
Strong awareness of culture, media trends, and the creator economy, with an ability to connect creators and content to advertiser needs.
Proactive, entrepreneurial mindset and willingness to roll up sleeves to get things done.

Nice To Haves

Experience in media, advertising, entertainment, or the creator economy is ideal.
Experience in podcasting, digital media/publishing, or creator-led entertainment.

Responsibilities

Own Acast’s forward-looking commercial calendar, identifying cultural moments, seasonal opportunities, and creator programming to bring to market.
Lead the development of proactive offerings, from planning and cross-functional brainstorming through ideation, packaging, positioning, and sales materials.
Lead Acast’s Commercial Slate process with Creator Network, Originals, and Sales to identify and prioritize high-value opportunities.
Develop commercial strategies for priority creators, new launches, tours, live events, and original programming, turning them into actionable sales opportunities.
Own the commercial feedback loop by tracking sell-through, market response, and seller feedback to refine the slate and identify new opportunities.
Drive the rollout and ongoing promotion of proactive opportunities through sales meetings, targeted communications, and tentpole reminders.
Work with Sales leadership to keep commercial priorities visible, actionable, and top of mind for sellers.
Own Acast’s Sales Resource Hub, keeping go-to-market materials and commercial opportunities organized and up to date.
Support strategic RFP responses, sales storytelling, and cross-functional marketing initiatives as needed.
Partner with internal teams on the positioning, go-to-market strategy, and launch of new advertising products and capabilities.