Sr. Director II – Media Agencies, Client Sales & Insights

Circana•Chicago, IL

2d•$138,000 - $179,000•Remote

About The Position

The Sr. Director II will lead Client Sales & Insights for Circana’s Media Vertical, with a focus on large and growing advertising agency and Walled Garden clients. Reporting to the Senior Vice President of Agency Partnerships, this leader is responsible for strategic planning, executive alignment, revenue generation, and client success, and serves as the subject matter expert and key decision-maker for Market Measurement and CSIA within the Media Vertical. The role owns and grows revenue for Market Measurement and CSIA solutions, develops strategies for existing and new business, and guides product-market fit, solution packaging, pricing, and go-to-market strategies. It drives client adoption, retention, engagement, and expansion through trusted executive relationships, strategic reviews, and coordinated delivery of strong client experiences. The position also leads strategic planning and performance management, including account plans, revenue targets, forecasting, pipeline health, CRM integrity, and sales-process excellence. As the business grows, the role will build and develop a team of Customer Intelligence Managers, while partnering across Commercial, Finance, Product, Technology, Analytics, Customer Success, and Support. The leader represents Agency and Walled Garden client needs across Circana and provides thought leadership to industry stakeholders, clients, and partners.

Requirements

At least 8 years of experience in Market Measurement, Media Analytics, Customer Insights, or related data and analytics solutions.
At least 3 years of experience leading revenue growth, retention, and strategic client relationships for enterprise accounts.
Strong knowledge of advertising agencies, media platforms, and the digital advertising ecosystem.
Demonstrated success driving renewals, revenue growth, client adoption, customer satisfaction, and new business opportunities.
Ability to translate client needs into scalable solutions through partnerships with Commercial, Product, Analytics, and Customer Success teams.
Experience developing strategic business plans, account plans, forecasts, and budgets to achieve growth objectives.
Ability to influence senior stakeholders and drive cross-functional alignment on business priorities and client outcomes.
Experience leading, coaching, and developing high-performing teams in a growth-oriented environment.
Strong business acumen, analytical thinking, and problem-solving skills.
Excellent communication, presentation, and relationship-building skills, including the ability to engage executive-level stakeholders.
Self-motivated, results-oriented leadership, a growth mindset, strong attention to detail, and commitment to continuous improvement.

Responsibilities

Own and grow revenue for Circana’s Market Measurement and CSIA solutions across the Media Vertical, focusing primarily on Advertising Agency Holding Companies and Walled Garden partners.
Develop and execute strategies to expand existing client relationships and generate new business opportunities.
Identify market trends, competitive dynamics, and client needs to guide commercial strategy and growth priorities.
Optimize product-market fit by identifying, prioritizing, and documenting client use cases and business requirements.
Partner with Product, Analytics, and Commercial teams to ensure solutions address valuable client needs and deliver measurable outcomes.
Influence solution packaging, pricing, and go-to-market strategies.
Drive client success, retention, adoption, engagement, utilization, and growth.
Build trusted relationships with senior client stakeholders and decision-makers, identifying opportunities for innovation and expansion.
Coordinate internal stakeholders and resources to deliver consistent client experiences.
Lead executive business reviews and strategic planning discussions that demonstrate value and support long-term growth.
Own strategic planning, execution, and performance management for Market Measurement and CSIA solutions at Agencies and Walled Gardens.
Develop annual plans, account strategies, and revenue targets aligned with organizational objectives.
Lead quarterly business reviews, revenue forecasting, and performance assessments.
Maintain accountability for pipeline health, forecast accuracy, CRM integrity, and sales-process excellence.
Align Commercial, Finance, Product, Technology, and other cross-functional partners to achieve objectives and resolve challenges.
Build, lead, and develop a high-performing team of Customer Intelligence Managers as the business grows.
Coach and mentor team members and provide performance leadership.
Partner with Commercial leaders, Customer Success, Product, Analytics, and Support teams to deliver integrated client solutions.
Align with and champion Circana’s best practices, operating models, and ways of working across its CI organization and Media business.
Represent Agency and Walled Garden client needs in enterprise priorities and strategic initiatives.
Serve as the senior business leader and subject matter expert for Market Measurement and CSIA within the Media Vertical.
Represent Circana with industry stakeholders, clients, and partners, providing thought leadership on business intelligence and industry innovation.
Drive strategic decision-making and innovation initiatives that strengthen Circana’s market position and create long-term value.