Sr. Director II – Media Agencies, Client Sales & Insights

Circana•,

2d•$138,000 - $179,000•Remote

About The Position

Circana is seeking a Client Sales & Insights leader for its Media Vertical, with a focus on Advertising Agency Holding Companies and Walled Garden clients. Reporting to the Senior Vice President (SVP) Agency Partnerships, this leader will be responsible for strategic planning, executive alignment, revenue generation, and client success, and will serve as the subject matter expert and key decision maker for the Market Measurement and CSIA businesses within the Media Vertical. The role owns commercial growth and client outcomes for Market Measurement and CSIA solutions, leads product-market fit and solution strategy for Agency and Walled Garden clients, and manages senior client relationships. It also oversees strategic planning, forecasting, pipeline health, and performance management; builds and develops a high-performing Customer Intelligence Manager team as the business grows; and works across Commercial, Customer Success, Product, Analytics, Finance, Technology, and Support. The role represents client needs and Circana’s expertise across the organization and with industry stakeholders. The position is remote. The salary range is $138,000 to $179,000, and the role is eligible for bonus pay. Circana offers paid time off, medical, dental, and vision insurance, and a 401(k) to eligible employees. The role is subject to AI-assisted screening, and employment may be conditional upon successful completion of a background check.

Requirements

At least 8 years of experience in Market Measurement, Media Analytics, Customer Insights, or related data and analytics solutions.
At least 3 years of experience leading revenue growth, retention, and strategic client relationships for enterprise accounts.
Strong knowledge of advertising agencies, media platforms, and the digital advertising ecosystem.
Demonstrated success driving renewals, revenue growth, client adoption, customer satisfaction, and new business opportunities.
Ability to translate client needs into scalable solutions through partnerships across Commercial, Product, Analytics, and Customer Success teams.
Experience developing strategic business plans, account plans, forecasts, and budgets to achieve growth objectives.
Ability to influence senior stakeholders and drive cross-functional alignment on business priorities and client outcomes.
Experience leading, coaching, and developing high-performing teams in a growth-oriented environment.
Strong business acumen, analytical thinking, and problem-solving skills.
Excellent communication, presentation, and relationship-building skills, including the ability to engage executive-level stakeholders.
Self-motivated, results-oriented leadership, a growth mindset, strong attention to detail, and commitment to continuous improvement.
Ability to demonstrate Circana’s shared behaviors: Stay Curious, Seek Clarity, Own the Outcome, Center on the Client, Be a Challenger, Champion Inclusivity, and Commit to each other.

Responsibilities

Own and grow revenue for Circana’s Market Measurement and CSIA solutions across the Media Vertical, primarily for Advertising Agency Holding Companies and Walled Garden partners.
Develop and execute strategies to expand existing client relationships and generate new business opportunities.
Identify market trends, competitive dynamics, and client needs to inform commercial strategy and growth priorities.
Optimize product-market fit by identifying, prioritizing, and documenting client use cases and business requirements.
Partner with Product, Analytics, and Commercial teams to ensure solutions address valuable client needs and deliver measurable business outcomes.
Influence solution packaging, pricing, and go-to-market strategies.
Drive client success, retention, adoption, engagement, utilization, and growth.
Build and maintain trusted-advisor relationships with senior client stakeholders and decision-makers.
Coordinate internal stakeholders and resources to deliver exceptional client experiences.
Lead executive business reviews and strategic planning discussions with clients.
Own strategic planning, execution, and performance management for Market Measurement and CSIA solutions at Agencies and Walled Gardens.
Develop annual plans, account strategies, and revenue targets aligned with organizational objectives.
Lead quarterly business reviews, revenue forecasting, and performance assessments to achieve growth and profitability goals.
Maintain accountability for pipeline health, forecast accuracy, CRM integrity, and sales process excellence.
Align Commercial, Finance, Product, Technology, and other cross-functional partners to achieve objectives and resolve complex challenges.
Build, lead, coach, and develop a high-performing team of Customer Intelligence Managers as the business grows.
Partner with Commercial leaders, Customer Success, Product, Analytics, and Support teams to deliver integrated solutions and business outcomes.
Align with and champion Circana’s practices, operating models, and ways of working across the CI organization and Media business.
Represent Agency and Walled Garden client perspectives to influence enterprise priorities and strategic initiatives.
Serve as the senior business leader and subject matter expert for Market Measurement and CSIA in the Media Vertical.
Represent Circana with industry stakeholders, clients, and partners, providing thought leadership on business intelligence and industry innovation.
Drive strategic decision-making and innovation initiatives to strengthen Circana’s market position and create long-term value.