Sr. Digital Marketing Manager

Postino WineCafe•Phoenix, AZ

3d•$100,000 - $120,000•Onsite

About The Position

The Senior Digital Marketing Manager develops and executes digital marketing strategies across Upward Projects’ portfolio of restaurant brands. The role aims to build brand awareness, attract new guests, drive restaurant traffic and sales, and strengthen guest engagement through effective campaigns, content distribution, and measurable performance. It combines strategic planning with hands-on execution and uses data and guest insights to improve how the company reaches, engages, and converts guests. The position leads digital marketing across multiple brands, markets, and advertising channels; manages campaigns, budgets, agency and influencer relationships; and works with brand, creative, social media, Public Relations, CRM, Operations, Finance, and other teams. It analyzes campaign and market performance, identifies growth opportunities, sets performance goals, and advises Marketing leadership. The role is on-site at headquarters.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent education and relevant professional experience.
Minimum of 7 years of progressive professional experience in digital marketing, performance marketing, or a related discipline.
At least 3 years independently managing complex digital marketing initiatives, significant advertising budgets, or multi-channel campaigns.
Demonstrated success developing and executing digital marketing strategies that improve brand awareness, engagement, acquisition, conversion, and business performance.
Hands-on experience with paid digital advertising platforms, including Google Ads, Meta, TikTok, and other relevant channels.
Strong experience managing digital marketing budgets, evaluating return on investment, and making data-informed advertising recommendations.
Experience managing relationships with advertising agencies, media partners, and external vendors.
Advanced knowledge of digital marketing analytics, content performance, conversion tracking, campaign testing, and performance reporting.
Strong understanding of search engine optimization, search engine marketing, and emerging AI-powered search and discovery platforms.
Experience partnering with CRM, creative, brand, and cross-functional teams to align campaigns with business goals.
Ability to communicate strategic recommendations, complex data, and business results to senior leadership.
Ability to independently manage competing priorities, solve complex problems, exercise sound judgment, and deliver measurable results without direct supervision.

Nice To Haves

Professional certifications in Google Ads, Google Analytics, Meta advertising, or other relevant digital marketing platforms.
Continued professional development in digital marketing, analytics, emerging technology, and industry trends.
Experience supporting multi-brand, multi-location, or multi-market businesses.
Restaurant, hospitality, retail, or other consumer-facing industry experience.
Experience developing influencer marketing strategies, managing creator partnerships, and measuring campaign effectiveness.

Responsibilities

Develop and execute digital marketing strategies to increase brand awareness, attract guests, drive restaurant traffic, and support sales growth.
Lead digital marketing initiatives across multiple brands, markets, and advertising channels, aligned with company goals and priorities.
Manage digital advertising campaigns across social media, search engines, and other online platforms.
Develop targeted campaigns for restaurant openings, local market growth, seasonal promotions, and brand initiatives.
Manage advertising budgets and evaluate investment effectiveness and business results.
Analyze market trends, competitor activity, guest behavior, and campaign performance to identify opportunities and improve strategies.
Develop influencer marketing partnerships to expand brand awareness, credibility, and audience reach.
Collaborate with brand, creative, social media, and Public Relations teams on content and consistent digital messaging.
Evaluate and improve advertising content, messaging, and campaign strategies to increase guest engagement and restaurant visits.
Identify emerging digital platforms, marketing trends, and partnership opportunities.
Partner with internal teams to connect digital campaigns with guest loyalty, engagement, and retention initiatives.
Establish performance goals, monitor campaign effectiveness, and provide actionable insights and recommendations to Marketing leadership.
Build and manage relationships with advertising agencies, influencers, and external partners, ensuring quality execution, accountability, and results.
Lead cross-functional marketing projects, managing priorities, timelines, and deliverables with Marketing, Operations, Finance, and other stakeholders.
Provide digital marketing expertise and strategic guidance, identify improvements, and own initiatives that drive measurable business growth.