Sr. Brand Manager - Cholula
McCormick & Company•HUNT VALLEY, MD
•$140,500 - $170,000•Onsite
About The Position
The Senior Brand Manager will manage McCormick’s Cholula portfolio, valued at $135 million, and support its significant growth ambitions. The role is responsible for delivering annual growth objectives, forecasting and analyzing business performance, identifying opportunities and risks, using consumer research to inform insights, developing products, creating marketing campaigns, shaping long-term plans and strategy, and managing people. The position is based at McCormick’s Global Headquarters in Hunt Valley, Maryland.
Requirements
- Bachelor’s degree in Marketing, Business, or a related discipline.
- At least 8 years of marketing or sales experience, including designing marketing strategies and knowledge of execution, brand building, and product management.
- Experience managing and developing direct reports and teams.
- Experience leading cross-functional teams.
- Deep understanding of the industry sector and competitive landscape.
- In-depth understanding of marketing concepts, principles, and practices, and how marketing integrates with Sales, Finance, Supply Chain, and other areas.
- Ability to exercise discretion regarding strategic recommendations, data and sources, analytical conclusions, and financial recommendations.
- Demonstrated excellent leadership skills and ability to build strong cross-functional relationships and interact effectively with all levels of management, internally and externally.
- Ability to develop and communicate specific, measurable marketing strategies.
- Strong analytical and project leadership experience, including ability to manage multiple detailed projects to tight timelines.
- Outstanding communication and presentation skills.
Nice To Haves
- MBA.
Responsibilities
- Develop and execute strategies to achieve annual growth objectives for the Cholula portfolio, translating long-term plans into actionable goals aligned with company priorities.
- Lead business forecasting, monitor performance, identify risks and opportunities, and use data and insights to adjust plans.
- Conduct consumer research to uncover trends and inform product development and marketing strategies.
- Partner cross-functionally to develop new products and optimize existing offerings in line with consumer needs and brand positioning.
- Collaborate on and oversee integrated marketing campaigns; manage creative execution and ensure consistency across channels.
- Coach and develop team members, foster an inclusive and high-performance culture, align team priorities with strategic objectives, and enable collaboration.
Benefits
- Competitive compensation
- Career growth opportunities
- Flexibility and support for diverse life stages and choices
- Comprehensive medical, vision, dental, life, and disability benefits
- Paid parental leave
- Fertility benefits
- Employee Assistance Program
- Caregiver support
- 401(k) and profit-sharing plans
- Eligibility to participate in the McCormick Incentive Bonus (MIB) Plan, McCormick Sales Incentive Bonus (SIB) Plan, or McCormick Dividend Program
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What This Job Offers
Job Type
Full-time
Career Level
Senior
