Sr. Brand Manager - Cholula

McCormick & Company • Hunt Valley, MD

12d • $140,500 - $170,000 • Onsite

About The Position

The Senior Brand Manager is responsible for managing McCormick’s Cholula portfolio, a $135 million business with significant growth ambitions. The role covers delivery of annual growth objectives, business forecasting and analysis of opportunities and risks, consumer research and insights, product development, marketing campaign creation, long-term planning and strategy, and people management. The position is based at McCormick’s Global Headquarters in Hunt Valley, Maryland.

The role develops and executes portfolio strategies, translates long-term plans into actionable goals, leads forecasting and performance monitoring, and uses data and consumer insights to inform decisions. It partners cross-functionally on innovation and product optimization, oversees integrated marketing campaigns, and coaches team members while fostering an inclusive, high-performance culture.

Requirements

• Bachelor’s degree in Marketing, Business, or a related discipline.
• At least 8 years of marketing or sales experience, including designing marketing strategies and executing them.
• Knowledge of brand building and product management.
• Experience managing and developing direct reports and teams.
• Experience leading cross-functional teams.
• Deep understanding of the industry sector and competitive landscape.
• In-depth understanding of marketing concepts, principles, and practices, and how the role integrates with other marketing and functional areas such as Sales, Finance, and Supply Chain.
• Sound discretion regarding strategic recommendations, data and sources, analytic conclusions, and financial recommendations.
• Demonstrated excellent leadership skills and ability to build strong cross-functional relationships.
• Ability to interact effectively with all levels of management, internally and externally.
• Ability to develop and communicate specific, measurable marketing strategies.
• Strong analytical and project leadership experience, including managing multiple detailed projects to tight timelines.
• Outstanding communication and presentation skills.

Nice To Haves

• MBA.

Responsibilities

• Develop and execute strategies to achieve annual growth objectives for the Cholula portfolio and translate long-term plans into actionable goals aligned with company priorities.
• Lead business forecasting, monitor performance, identify risks and opportunities, and use data and insights to adjust plans.
• Conduct consumer research to uncover trends and inform product development and marketing strategies.
• Partner cross-functionally to develop new products and optimize existing offerings, ensuring alignment with consumer needs and brand positioning.
• Collaborate on and oversee integrated marketing campaigns, manage creative execution, and ensure consistency across channels.
• Coach and develop team members, foster an inclusive and high-performance culture, align team priorities with strategic objectives, and enable collaboration.
• Manage the Cholula portfolio and contribute to long-term planning and strategy.

Benefits

• Competitive compensation and career growth opportunities.
• Flexibility and support for diverse life stages and choices.
• Comprehensive health plans covering medical, vision, dental, life, and disability benefits.
• Paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support.
• 401(k) and profit-sharing plans.
• Eligibility for McCormick’s Incentive Bonus Plan, Sales Incentive Bonus Plan, or Dividend Program, as applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior