Sr. Brand Manager OPI

Wella Professionals•Calabasas, CA

4d•Onsite

About The Position

We’re looking for a Sr. Brand Manager to join our OPI Brand Management team. The Sr. Brand Manager, OPI, oversees comprehensive brand management, including developing strategies informed by data-driven business analysis and market insights. This role is responsible for managing budgets, optimizing resource allocation, and evaluating the effectiveness of marketing campaigns to drive growth and profitability. Additionally, the manager leads communication recaps, refines brand messaging, and acts as a steward for the brand, ensuring alignment across all business and creative functions. In this full-time role, you will report to the Senior Director of Wella Retail Brands.

Requirements

Bachelors Degree in Marketing, Communications, Business or relevant field
8+ years relevant experience in Marketing (previous CPG/Beauty preferred).
Digitally savvy
Passionate about Beauty
Strong organizational skills and ability to manage multiple projects.
Bias to action to deliver projects complete and on-time, with ability to motivate others to support
Strong ownership and accountability - able to roll-up your sleeves and make things happen
Excellent communication skills with ability to tailor messages for various audiences in a manner that is relatable and understandable
Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
Positive, ‘can do’ energy and team-oriented
Highly Proficient in Microsoft Office including PowerPoint (an absolute must!), Word, Excel (also a must!) and related software skills to create verbal and visually engaging brand materials, reports, and presentations
Key competencies: Speed: Able to quickly assess situations, make informed decisions, and drive rapid execution to capitalize on market opportunities.
Simplification: Skilled at distilling complex ideas and processes into clear, straightforward solutions for the team and stakeholders.
Accountability: Takes full responsibility for commitments and outcomes, fostering a culture of ownership within the team.
Intensity: Brings high energy, focus, and a relentless drive for results, inspiring others to perform at their best in a fast-paced environment.

Responsibilities

Develop and execute innovative, break-through marketing plans that capture consumer attention, drive brand visibility, and set OPI apart in the competitive beauty landscape.
Derive insights from data to set the direction for brand growth
Own and manage the brand budget, ensuring an effective and economical allocation of resources.
Manage monthly communication recaps including the impact of monthly activities on revenues, profitability, product and channel mix, and performance of marketing campaigns.
Lead qualitative and quantitative learnings to refine our understanding of the “who” and to optimize messaging and brand claims
Prepares, presents, and sells-in the activity master plan to Senior Leadership, Sales, and cross-functional partners
Create briefs that translate to creative work that drives engagement and influence
Act as a brand steward and models the way for others on the Brand team
Collaborate with global team to create value propositions and positioning for key base business products and new launches
Collaborate and liaison between cross-functional partners (demand planning, product supply, global marketing, sales, influencer marketing, and education) to ensure integrated campaigns and cohesive strategies
Coordinate across multiple internal partners and external agencies in developing creative advertising, high-impact promotions, and media planning and ensure that all media plans are aligned with business values and goals.
The Sr. Brand Manager performs other tasks as designated by the Senior Director of Retail Brands.