Sr. Brand Manager, Corporate Marketing – Plano, TX

Samsung • Plano, TX

8d • Onsite

About The Position

Samsung Electronics America is seeking a Sr. Brand Manager, Corporate Marketing to help shape cross-product customer experiences across product categories and touchpoints. Reporting to the Marketing Director, the role sits at the intersection of brand and customer experience (CX), with a focus on creating lifestyle scenarios that deliver seamless, engaging experiences across marketing campaigns, apps, Samsung.com, retail, and CRM.

The role supports the Marketing Director as the team’s CX lead, working with the Global CX team to develop a vision and execute marketing activities that promote AI Living. The position collaborates across brand, product, SmartThings, marketing, design, retail, events, and external partners to develop connected experiences and campaigns grounded in consumer insight. It leads ideas through development and launch, using research and analytics to support user-centered, accessible experiences that meet consumer needs and business objectives. The role also supports retail displays, showrooms, event booths, and activations that demonstrate Samsung connectivity features.

The position is based in Plano, Texas, and is not eligible for immigration sponsorship.

Requirements

• Bachelor’s degree and 8+ years of total experience, or a master’s degree and 6+ years of experience.
• Demonstrated UX/UI/interaction design experience, including the ability to create wireframes.
• Strong brand marketing fundamentals, including consumer/shopper marketing, brand equity and products, go-to-market, creative operations, experiential marketing, and social/influencer marketing.
• Creative mindset and a track record of developing ideas that engage and delight consumers and shoppers.
• Understanding of IoT, connectivity technologies, and user experience design principles.
• Strong understanding of UX/UI principles and user-centered design.
• Good design judgment that considers usability as well as aesthetics.
• Strong empathy for consumers and their everyday interests.
• Fluent understanding of brand strategy and end-to-end customer experience.
• Experience leading or helping execute major campaigns from conception to launch and optimization, including analyzing results and providing campaign analytics.
• Ability to manage multiple stakeholder interests and coordinate cross-functional teams toward task completion.
• Strong communication and collaboration skills.

Nice To Haves

• Keen interest in lifestyle trends and smart home technology.
• Basic proficiency with design and prototyping tools such as Sketch, Figma, or Adobe XD.
• Proficiency with Adobe Creative Suite, particularly Illustrator and Photoshop.

Responsibilities

• Support the Marketing Director as the team’s CX lead, collaborating with the Global CX team to develop a vision and execute marketing activities promoting AI Living.
• Identify emerging trends in connectivity, AI, and user experience to help keep the organization at the forefront of innovation.
• Collaborate with Global Brand and CX teams to build Samsung’s association with AI Living among US consumers through campaigns rooted in consumer insights and historical performance learnings.
• Work with SmartThings, product development, marketing, and design teams across lines of business to support a unified approach to connected experiences.
• Coordinate internal and external stakeholders to drive integration and innovation.
• Lead ideation, development, and launch of connected experiences that enhance user engagement and satisfaction.
• Oversee the end-to-end product lifecycle from concept to market launch, aligning experiences with consumer needs and business objectives.
• Develop solutions for digital and live environments, including retail.
• Use consumer research and data analytics to inform decisions and ensure experiences are intuitive, accessible, and valuable across diverse user segments.
• Develop differentiated connected-experience solutions and collaborate with external partners and ecosystems to expand Samsung’s reach and influence.
• Partner with events and retail teams to support displays, internal showrooms, event booths, and activations that showcase Samsung connectivity features.
• Lead or help execute major campaigns from conception through launch and optimization, and analyze results to provide campaign insights.

Benefits

• Medical, dental, and vision insurance.
• Life insurance.
• 401(k).
• Employee Purchase Program.
• Tuition Assistance after 12 months.
• Paid Time Off.
• Student Loan Program after 12 months.
• Wellness incentives.
• MBO bonus compensation based on company, division, and individual performance for eligible regular full-time employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior