Sr. Brand Manager, Corporate Marketing – Plano, TX

Samsung Electronics•Plano, TX

About The Position

The Sr. Brand Manager, Corporate Marketing will serve at the intersection of brand and customer experience (CX), reporting to the Marketing Director. The role shapes Samsung’s cross-product experience across customer segments, product categories, and touchpoints, including marketing campaigns, the app, Samsung.com, retail, and CRM. It focuses on identifying intersections across Samsung’s product portfolio and developing lifestyle scenarios that create seamless, engaging connected experiences through ideation, testing, and implementation. The position supports the Marketing Director as the team’s CX lead and collaborates with Samsung’s Global CX and Brand teams to develop and execute marketing activities that promote AI Living and strengthen Samsung’s association with AI Living among U.S. consumers. It works with SmartThings and product development, marketing, and design teams across lines of business to create unified connected experiences. The role leads the development and launch of connected experiences, applying consumer research and data analytics to ensure solutions are intuitive, accessible, and valuable to diverse users. These experiences may be delivered digitally or in live locations such as retail. The position also works with events and retail teams to showcase Samsung connectivity features in displays, showrooms, booths, and activations.

Requirements

Bachelor’s degree and 8 or more years of total experience, or a master’s degree and 6 or more years of experience.
Demonstrated UX/UI/interaction design experience, such as the ability to create wireframes.
Strong brand marketing fundamentals, including consumer/shopper marketing, brand equity and products, go-to-market, creative operations, experiential marketing, and social/influencer marketing.
A creative mindset and a track record of developing ideas that engage and delight consumers and shoppers.
Understanding of IoT, connectivity technologies, and user experience design principles.
Strong understanding of UX/UI principles, with a focus on user-centered design.
An eye for design that considers usability as well as aesthetics.
Basic proficiency with design and prototyping tools such as Sketch, Figma, or Adobe XD.
Proficiency with Adobe Creative Suite, specifically Illustrator and Photoshop.
Strong empathy for consumers and interest in their everyday lives.
Fluency in brand strategy and end-to-end customer experience.
Strong communication and collaboration skills.
This role is not eligible for immigration sponsorship.

Nice To Haves

Keen interest in lifestyle trends and smart home technology.

Responsibilities

Support the Marketing Director as the team’s CX lead, collaborating with the Global CX team to develop a vision and execute marketing activities promoting AI Living.
Identify emerging trends in connectivity, AI, and user experience to help keep the organization at the forefront of innovation.
Collaborate with the Global Brand and CX team to build Samsung’s brand association with AI Living among U.S. consumers through campaigns grounded in consumer insights and historical performance learnings.
Work with SmartThings, product development, marketing, and design teams across lines of business to create a unified approach to connected experiences.
Coordinate internal and external stakeholders to drive integration and innovation.
Lead the ideation, development, and launch of connected experiences that improve user engagement and satisfaction.
Oversee the end-to-end product lifecycle from concept to market launch, aligning work with consumer needs and business objectives.
Develop connected-experience solutions for digital channels and live locations, including retail.
Apply a user-first approach and use consumer research and data analytics to inform decisions.
Help position Samsung as a leader in connected experiences by delivering differentiated solutions and working with external partners and ecosystems.
Partner with events and retail teams to support displays, internal showrooms, event booths, and activations that showcase Samsung connectivity features.
Lead or help execute major campaigns from conception through launch and optimization, analyzing results and providing campaign analytics.
Manage stakeholder interests and coordinate cross-functional teams toward task completion.