Sr Area Sales Manager
About The Position
The Sr Area Sales Manager drives sales growth and market share through dealer activation, demand generation, and indirect selling. The role partners with dealers and independent door shops to increase pull-through of Masonite door systems by influencing how products are specified, sold, and installed in local markets. It combines relationship management, field execution, and data-driven selling, connecting Masonite’s sales, marketing, and enablement teams with dealer partners. The territory includes the Los Angeles area and surrounding metropolitan areas, with field and work-from-home work. Travel may be required up to 70% of the time, as business needs dictate.
Requirements
- Bachelor’s degree in business or a related field, or equivalent experience.
- Ability to travel as business needs dictate, up to 70% of the time.
Nice To Haves
- Three to five years of direct sales experience is preferred.
Responsibilities
- Develop and manage relationships with dealers and independent door shops to drive sales growth and share of wallet within the assigned territory.
- Identify, recruit, and onboard new dealers, supporting activation plans that improve product adoption, assortment, and sell-through.
- Generate down-channel demand through indirect selling and influence dealer sales behavior and product recommendations at the point of sale.
- Support new product launches, promotions, and premium mix initiatives to increase product visibility and conversion.
- Deliver product, solution-based selling, and value-proposition training to dealer sales teams and installers.
- Partner with distribution and other business unit sales teams to improve lead management and conversion, reinforcing best practices for follow-up, qualification, and execution.
- Use CRM and lead management tools to track activity, manage opportunities, and measure activation effectiveness.
- Collaborate with Sales Enablement, Channel Marketing, Product, and Regional Sales to align strategy and execution.
- Monitor local market conditions, competitive activity, and dealer performance, adjusting activation plans as needed.
- Serve as a trusted local resource for dealers by providing insights, tools, and solutions to help them grow their door business.
- Collaborate with two-step distribution sales teams in the market to support a cohesive market approach.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
