Sr. Account Manager, Executive Accounts
About The Position
USA TODAY Co. is seeking a Sr. Account Manager to serve as a trusted marketing partner and primary point of contact for clients after the sale. The role combines client relationship management, digital marketing strategy, analytics, and problem solving. The Sr. Account Manager develops and manages advertising strategies across channels such as paid search, programmatic display, social media, digital media, and print, using campaign data and insights to help clients reach their business goals. The position works closely with Sales, Optimization, Digital Solutions, and Ad Operations teams to provide an exceptional client experience and measurable results. The successful candidate builds strong client partnerships, communicates campaign performance and recommendations clearly, and looks for ways to improve results, workflows, and the overall customer experience.
Requirements
- At least 3 years of client-facing account management, customer success, or client service experience.
- At least 2 years of experience managing digital advertising campaigns.
- Strong knowledge of digital marketing strategies and channels, including PPC/paid search, programmatic display, paid social, email marketing, lead generation, and digital analytics/GA4.
- Experience reviewing campaign performance and translating data into actionable client recommendations.
- Demonstrated ability to build strong relationships and communicate confidently with clients.
- Strong analytical and problem-solving skills, with a proactive approach to identifying opportunities.
- Excellent written and verbal communication skills.
- Ability to collaborate effectively across Sales, Operations, Optimization, and other cross-functional teams.
- Comfort working in a fast-paced, evolving digital marketing environment.
- Strong attention to detail and ability to manage multiple clients and priorities.
- Working proficiency with Excel and PowerPoint.
- Google Ads and Google Analytics certification.
- Bachelor’s degree in Business, Marketing, Advertising, Communications, Economics, Finance, Public Relations, Journalism, English, or a related field.
Responsibilities
- Build and grow strong client relationships, serving as a trusted advisor for clients’ marketing needs.
- Partner with Sales and Optimization teams to understand client goals and develop effective digital marketing strategies.
- Manage and anticipate client expectations through proactive, transparent communication.
- Lead regular client performance conversations, translating campaign data into clear insights, recommendations, and next steps.
- Monitor campaign performance and identify opportunities to improve results and maximize client ROI.
- Help clients understand and use marketing solutions across paid search, display, social media, organic presence, digital, and print channels.
- Recommend strategies and advertising solutions based on performance trends, changing business needs, and emerging marketing opportunities.
- Collaborate with internal teams to troubleshoot challenges, optimize campaigns, and meet client objectives.
- Help create a consistent marketing approach across multiple channels and platforms.
- Stay informed about digital marketing trends, advertising technology, analytics, and evolving best practices.
- Identify opportunities to strengthen client partnerships, improve workflows, and deliver an outstanding customer experience.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
