SPT Digital Sales & Activation Analyst

Mars • Franklin, TN

2d

About The Position

The Specialty Digital Sales & Activation Analyst helps drive digital growth for the Mars Pet Nutrition portfolio in the Specialty channel. The role focuses on improving digital penetration through digital shelf presence, content processes, and strategic digital activations.

The position helps build a strong digital foundation across Specialty, with a focus on Petsmart, Petco, PSP, and Tractor Supply Company. Through execution of the digital shelf strategy, the analyst helps address competitive gaps and develop a sustainable competitive advantage through a test-and-learn approach, while supporting Mars’s goal of becoming a trusted digital thought leader with retail partners. The role is suited to an analytical, curious, and resourceful professional interested in solving complex problems and growing within Mars.

Requirements

• Bachelor’s degree.
• 1–2 years of CPG experience in eCommerce, data analytics, sales, or category management.
• Advanced technical proficiency in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills.
• Proven analytical skills, natural curiosity, and a desire to solve complex problems.
• Experience building collaborative relationships across internal teams and stakeholders.
• High motivation, passion for continuous improvement, and a bias for action.
• Comfort with ambiguity and ability to manage multiple responsibilities.

Nice To Haves

• Proficiency or hands-on experience with PowerBI.
• Demonstrated experience using retailer data dashboards.
• Ability to benchmark market best practices in search, placement, content, and ratings/reviews.

Responsibilities

• Optimize end-to-end content processes and strategy for Mars Pet Nutrition brands on Specialty platforms to improve content, discoverability, conversion, and digital shelf performance.
• Build digital scorecards using Excel and PowerBI to track digital sales KPIs and communicate performance visibility and actionable insights to the broader team.
• Use retailer data dashboards, digital store walks, and other data sources to conduct deep-dive analyses and identify competitive dynamics, content gaps, and digital growth opportunities.
• Collaborate with the Activation Manager to help craft, execute, and analyze custom digital activation plans and last-mile delivery campaigns with retailers.
• Execute and optimize activations to achieve sales objectives while championing a test-and-learn mentality.

Benefits

• Learning and development support from day one, including access to Mars University.
• Industry-competitive salary and benefits package.
• Company bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level