Specialist - Marketing Operations

Cielo•Wauwatosa, WI

18h•Remote

About The Position

The Specialist - Marketing Operations supports the execution, optimization, and operational management of marketing campaigns, digital content, and marketing technology processes that enable global brand, demand generation, and revenue marketing initiatives. The role combines campaign operations, marketing automation, CRM and database support, website content management, reporting, and quality assurance. It contributes to performance analysis and recommends improvements based on campaign, channel, and database insights. The position requires attention to detail and the ability to manage high-volume work across multiple systems and stakeholders while balancing speed, accuracy, and process discipline. The Specialist helps maintain effective marketing operations and continuous improvement in a fast-paced environment. This remote position is open to US citizens who have the right to live and work in the United States. The employee works from the US in either the Eastern or Central time zone.

Requirements

3–5+ years of marketing experience in a B2B or B2C organization.
Demonstrated experience with marketing technology platforms such as Marketo, Salesforce, content management systems, Google Analytics, reporting dashboards, or equivalent marketing automation, CRM, web, analytics, and data management tools.
Experience analyzing and interpreting data to derive actionable insights from campaign, channel, funnel, web, and database performance.
Excellent verbal and written communication skills.
Ability to present information to employees and leadership in a detailed and professional manner.
Solid understanding of B2B and B2C marketing strategies and tactics.
Understanding of lead management processes and marketing data management best practices.
Knowledge of email marketing best practices, industry trends, regulatory compliance standards, and GDPR.
Ability to communicate and collaborate in cross-functional environments, document requirements, manage timelines, coordinate reviews, and work with marketing, business development, sales, IT, analytics, and external partners.
Comfort working in fast-paced, growth-oriented environments.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.
Experience in content syndication programs and paid advertising.
Knowledge of SEO, GEO, and AEO.
Experience with content management systems, SEO, and B2B/B2C marketing, with a strong background in email campaign operations.
Expertise in audience segmentation, marketing automation, workflow management, A/B testing, campaign analytics, and continuous optimization.

Responsibilities

Lead email marketing campaign operations, including project management, audience segmentation, program builds, workflow setup, personalization support, quality assurance, deployment readiness, performance tracking, and post-launch optimization.
Liaise with external partners and vendors to design, build, and refine email marketing templates using mobile-first design principles.
Maintain the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and tracking systems.
Recommend and analyze A/B tests, including planning tests, developing hypotheses, interpreting results, and documenting learnings.
Compile, standardize, and maintain monthly marketing metrics; support dashboard inputs and recurring reports; and analyze channel, campaign, funnel, and database performance.
Maintain and update Cielo’s website by building, testing, and publishing pages through its content management system, while supporting content accuracy, AEO/SEO readiness, user experience, accessibility, and web governance.
Improve CRM database health by identifying and resolving duplicate records, invalid or incomplete data, suppression and compliance issues, inaccurate campaign associations, and other data-quality concerns.
Import and validate contact lists for marketing, business development, events, content syndication, and other programs, including list formatting, field mapping, source documentation, consent or suppression checks, and campaign association.
Evaluate lead quality from advertising, content syndication, events, and other acquisition channels; update CRM records as appropriate to support database quality, lead routing, follow-up, and reporting.
Support daily marketing technology operations by troubleshooting platform issues, documenting processes, coordinating with internal stakeholders and vendors, and identifying opportunities to improve workflows, data flow, and efficiency.
Use project management applications, such as Monday.com, to track projects, campaigns, and actions, and own the planning and scheduling of email communications.
Adapt plans at short notice by reprioritizing or resequencing email promotions when content readiness or scheduling changes require it.
Maintain knowledge of digital marketing, marketing operations, automation, CRM, analytics, privacy, deliverability, and web strategies; test and optimize campaigns using performance data.
Lead or participate in additional projects as assigned.