Specialist I Personalization
About The Position
In this role, you help create a more personalized and relevant web experience for prospective customers on Academy.com. The work turns customer segments, content updates, and campaign activity into digital experiences that can better match shopper needs. By managing publishing activity and reviewing performance, you help content and web activities stay timely, accurate, and useful for stakeholders. Day to day, you create and manage web activities in ContentStack and Kibo, execute customer segmentation processes, and set up A/B testing strategies for different types of creative elements. You monitor content refreshes during work hours and after hours, troubleshoot customer-facing digital experiences, and complete proofing and quality assurance for content and scheduling. You also track and report on content and web activity performance, share analytical feedback with stakeholders, and provide best-practice guidance to merchant teams on creative asset use. You work with stakeholders connected to Academy.com publishing, web activities, campaigns, and merchant priorities. You also support merchant teams by sharing guidance on creative asset use and providing analytical feedback and reports tied to campaigns and content performance. Regular in-office attendance is required.
Requirements
- Bachelor’s degree in a relevant field of study or equivalent years of related work experience.
- At least 2 years of website content management experience.
- Ability to analyze, articulate, and solve complex problems and concepts to make effective business decisions.
- Strong interpersonal, written, verbal, and presentation skills, with the ability to communicate effectively with individuals at all levels, internally and externally.
- Self-motivated and able to prioritize workload in a fast-paced, frequently changing environment while staying organized, detail-oriented, and deadline-focused.
- Knowledge of design software such as Adobe Creative Suite, word processing software, HTML/CSS, and content management systems.
- A team-first attitude and willingness to step in wherever needed.
Responsibilities
- Create and manage web activities in ContentStack and Kibo.
- Execute customer segmentation processes.
- Set up A/B testing strategies for different types of creative elements.
- Monitor content refreshes during work hours and after hours.
- Troubleshoot customer-facing digital experiences.
- Complete proofing and quality assurance for content and scheduling.
- Track and report on content and web activity performance.
- Share analytical feedback with stakeholders.
- Provide merchant teams with best-practice guidance on creative asset use.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
