Personalization Lead Analyst

Cisco•Research Triangle Park, NC

3d•$135,100 - $171,400

About The Position

Cisco's Digital Marketing and Web Experience team is transforming how customers and partners engage with Cisco through personalized, data-driven digital experiences. Working in a collaborative, cross-functional environment, this role partners with Integrated Marketing, Product Marketing, Data Analytics, and Technology teams. The team uses Adobe Experience Cloud and is expanding its focus on AI-driven personalization across Cisco.com. The Personalization Lead Analyst owns and executes Cisco's enterprise web personalization strategy, developing a multi-year roadmap for relevant, engaging experiences that support measurable business growth. The role leads personalization and experimentation using Adobe Target and Adobe Analytics to optimize customer journeys, improve engagement, and increase digital conversion. It turns audience insights into actionable strategies, reusable playbooks, and scalable frameworks for global marketing teams; establishes performance metrics; evaluates A/B and multivariate testing; and translates results into recommendations for digital marketing priorities and investments. The role also advances personalization through opportunities involving Adobe Experience Platform, AI-driven automation, and real-time decisioning.

Requirements

8 or more years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization, including at least 4 years focused on enterprise-scale web personalization.
Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization.
Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results.
Experience developing and executing web personalization strategies or experimentation programs in enterprise digital environments.
Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives.

Nice To Haves

Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics.
Experience with enterprise CRM and marketing automation platforms, including Salesforce, Marketo, or Oracle Eloqua.
Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations.
Ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority.
Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences.

Responsibilities

Own and execute Cisco's enterprise web personalization strategy and develop a multi-year roadmap for Cisco.com.
Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics to optimize customer journeys, improve engagement, and increase digital conversion.
Partner with Marketing Intelligence, Data Analytics, and Technology teams to turn audience insights into personalization strategies, reusable playbooks, and scalable frameworks for global marketing teams.
Establish performance metrics, evaluate A/B and multivariate testing results, and translate findings into recommendations that inform digital marketing priorities and investment decisions.
Identify opportunities to use Adobe Experience Platform, AI-driven automation, and real-time decisioning to deliver relevant customer experiences at scale.

Benefits

Medical, dental, and vision insurance, subject to plan eligibility rules.
401(k) plan with a Cisco matching contribution.
Paid parental leave.
Short- and long-term disability coverage.
Basic life insurance.
Paid holidays and a floating holiday for non-exempt employees.
Paid birthday day off, year-end holiday shutdown, and paid personal wellness days.
Paid vacation for non-exempt employees; exempt employees participate in a flexible vacation time-off program.
Sick time off, including carryover of unused sick time subject to the stated limit.
Additional paid time away may be requested for critical or emergency family issues.
Optional paid volunteer days.
Annual bonuses for eligible non-sales roles, subject to Cisco policies.
Employees may be eligible for Cisco restricted stock unit grants, subject to continued employment and vesting terms.