Personalization Lead Analyst

Cisco•Rtp, NC

1d•$135,100 - $171,400

About The Position

Cisco's Digital Marketing and Web Experience team is transforming how customers and partners engage with Cisco through personalized, data-driven digital experiences. The team connects global audiences with relevant content, solutions, and experiences to strengthen engagement and drive measurable business outcomes. It works collaboratively with Integrated Marketing, Product Marketing, Data Analytics, and Technology teams, with investment in Adobe Experience Cloud and a growing focus on AI-driven personalization. The Personalization Lead Analyst will own and execute Cisco's enterprise web personalization strategy, including a multi-year roadmap for relevant, engaging experiences across Cisco.com that support measurable business growth. The role leads personalization and experimentation using Adobe Target and Adobe Analytics, turns audience insights into scalable strategies and frameworks, measures test results, and advances capabilities through Adobe Experience Platform, AI-driven automation, and real-time decisioning.

Requirements

8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization, including at least 4 years focused on enterprise-scale web personalization.
Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization.
Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results.
Experience developing and executing web personalization strategies or experimentation programs in enterprise digital environments.
Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives.

Nice To Haves

Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics.
Experience with enterprise CRM and marketing automation platforms such as Salesforce, Marketo, or Oracle Eloqua.
Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations.
Ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority.
Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences.

Responsibilities

Own and execute Cisco's enterprise web personalization strategy and develop a multi-year roadmap for Cisco.com.
Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics to optimize customer journeys, engagement, and digital conversion.
Partner with Marketing Intelligence, Data Analytics, and Technology teams to turn audience insights into personalization strategies, reusable playbooks, and scalable frameworks for global marketing teams.
Establish performance metrics, evaluate A/B and multivariate testing results, and provide recommendations that influence digital marketing priorities and investment decisions.
Identify opportunities to use Adobe Experience Platform, AI-driven automation, and real-time decisioning to improve personalization at scale.

Benefits

Medical insurance
Dental insurance
Vision insurance
401(k) plan with Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Paid holidays
Floating holiday for non-exempt employees
Paid day off for employee's birthday
Paid year-end holiday shutdown
Paid personal wellness days
Paid vacation time for non-exempt employees
Flexible vacation time off program for eligible exempt employees
Paid sick time
Additional paid time away may be requested for critical or emergency family issues
Optional paid volunteer days
Annual bonuses for eligible non-sales roles
Potential Cisco restricted stock unit grants