Senior Personalization Analyst

HD Supply•Atlanta, GA

About The Position

Leads the design and execution of advanced, data-driven personalization strategies to increase customer engagement and conversion and drive measurable business impact. Acts as a subject matter expert, translating complex customer insights into scalable testing and personalization programs while influencing cross-functional partners, including Site Execution, Search Operations, UX, Analytics, and Category and Site Merchandising teams. The role independently identifies and solves complex problems, determines approaches to solutions, and makes decisions under uncertainty. It may oversee projects and assignments, including planning, assigning, monitoring, and reviewing work, and contributes to employees’ professional development without hiring or firing authority. The position is based in a comfortable indoor work area. Work is primarily seated, with frequent opportunity to move about and rare need to move or lift light articles. Overnight travel is typically less than 10% of the time.

Requirements

Typically requires a BS/BA in a related discipline, or an MS/MA with generally 3–5 years of experience in a related field.
Generally requires 5–8 years of experience in a related field with a BS/BA.
Certification is required in some areas.

Nice To Haves

Bachelor’s degree in Business Administration, Marketing, Information Systems, or a related discipline.
4+ years of experience in eCommerce, digital marketing, or a related field, with hands-on experience in personalization or conversion rate optimization (CRO).

Responsibilities

Build, manage, and optimize personalized digital experiences and campaigns across web and eCommerce platforms.
Define targeted audience segments using behavioral, demographic, and transactional data to deliver tailored content, product recommendations, and custom messaging.
Partner with merchandising, marketing, content, and UX teams to align personalization initiatives with strategic priorities and seasonal campaigns.
Design and execute A/B and multivariate tests to validate hypotheses and maximize conversion performance.
Monitor and report on click-through rate, conversion rate, average order value, and revenue per visitor.
Maintain the personalization roadmap by prioritizing high-impact initiatives based on customer data and business goals.
Ensure data quality and rigorous event tagging across user touchpoints in coordination with analytics and engineering teams.
Track emerging personalization trends, platform capabilities, and experimentation best practices.
Troubleshoot and resolve complex problems.
May plan, assign, monitor, and review the progress and accuracy of projects and assignments, and contribute to employees’ professional development.