Specialist I Personalization
About The Position
The Specialist I Personalization helps create a more personalized and relevant web experience for prospective customers on Academy.com. The role translates customer segments, content updates, and campaign activity into digital experiences that better match shopper needs. By managing publishing activity and reviewing performance, the Specialist helps keep content and web activities timely, accurate, and useful to stakeholders. Day-to-day work includes creating and managing web activities in ContentStack and Kibo, executing customer segmentation processes, and setting up A/B testing strategies for different creative elements. The Specialist monitors content refreshes during and after work hours, troubleshoots customer-facing digital experiences, and completes proofing and quality assurance for content and scheduling. The role also tracks and reports on content and web activity performance, shares analytical feedback with stakeholders, and provides merchant teams with best-practice guidance on creative asset use. The position requires regular in-office attendance. Academy describes itself as a people-focused sports and outdoors retailer committed to growth, meaningful connections, and supporting Team Members.
Requirements
- Bachelor’s degree in a relevant field of study or equivalent years of related work experience.
- At least 2 years of website content management experience.
- Ability to analyze, articulate, and solve complex problems and concepts to make effective business decisions.
- Strong interpersonal, written, verbal, and presentation skills, including the ability to communicate effectively with individuals at all levels internally and externally.
- Self-motivated and able to prioritize workload in a fast-paced, frequently changing environment while staying organized, detail-oriented, and deadline-focused.
- Knowledge of design software such as Adobe Creative Suite, word processing software, HTML/CSS, and content management systems.
- Team-first attitude and willingness to step in wherever needed while prioritizing core duties.
- Regular in-office attendance.
- Acceptable level of hearing and vision to perform job duties.
- Ability to adhere to company policies and professional standards.
Responsibilities
- Create and manage web activities in ContentStack and Kibo.
- Execute customer segmentation processes.
- Set up A/B testing strategies for different types of creative elements.
- Monitor content refreshes during work hours and after hours.
- Troubleshoot customer-facing digital experiences.
- Complete proofing and quality assurance for content and scheduling.
- Track and report on content and web activity performance.
- Share analytical feedback with stakeholders.
- Provide merchant teams with best-practice guidance on creative asset use.
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What This Job Offers
Job Type
Full-time
