Specialist, Digital Channels & Content

Viatris•Torrington, WY

16h•$41,000 - $93,000•Remote

About The Position

As a member of the Global Communications & Corporate Brand (GCCB) team, the Digital Channels Specialist supports effective use of digital platforms to deliver communications that educate, engage and inspire internal and external stakeholders. The role combines digital channel operations, content strategy and storytelling, supporting the execution and evolution of enterprise-wide communications across external websites, internal platforms such as the intranet and digital signage, social media channels and emerging tools. The Specialist supports corporate digital ecosystems and contributes to content ideation, editorial planning and distribution strategies across Viatris’ owned global channels. In collaboration with Corporate Affairs, IT, HR, Commercial Development, R&D, Media Relations and Creative Services, the role supports strategic digital campaigns and editorial initiatives for global programs, pipeline milestones, awareness days, executive communications and special projects. The Specialist creates and distributes audience-first content that communicates the company’s mission, vision, culture, products, pipeline and operational expertise. The role also supports digital channel management, content development and storytelling, omnichannel campaigns, product pipeline and scientific communications, analytics, governance and continuous improvement. A bachelor’s degree is required; a master’s degree is preferred. The salary range is $41,000–$93,000, with exact compensation varying by skills, experience and location.

Requirements

Bachelor’s degree required.
Specialization in Communications, Marketing or a related field; a combination of experience and/or education will also be considered.
1–5 years of experience in Marketing, Communications or Digital required.

Nice To Haves

Master’s degree preferred.

Responsibilities

Manage and maintain content across global digital platforms, including corporate websites, intranet and digital signage; author, publish and tag content, optimize for GEO/SEO, ensure accuracy and governance compliance, and update or remove outdated content promptly.
Partner with IT, HR and Corporate Affairs on website enhancements, CMS updates, migrations and onboarding of internal communication tools; lead testing, deployment and regional enablement.
Develop tools, templates, training and centralized resources for global markets, and support the evolution of internal digital channels to improve employee communication and storytelling.
Contribute to and execute editorial storytelling and recurring content series across owned digital channels, including employee features, leadership narratives, innovation stories and culture-driven campaigns.
Partner with Social Media and Creative teams to extend storytelling across channels and maintain consistency in voice, narrative and visual identity.
Collaborate across functions to identify and elevate organizational stories aligned with business and brand objectives.
Contribute to editorial calendars and content planning, aligning storytelling with business priorities, milestones and audience needs.
Support the development and execution of integrated digital campaigns aligned with global initiatives, pipeline milestones, leadership communications and key awareness moments.
Contribute to content distribution strategies across owned digital ecosystems and manage content lifecycle from ideation and creation through publication, amplification and optimization.
Translate complex topics such as pipeline updates, corporate initiatives and scientific progress into clear, compelling and accessible content in partnership with relevant teams.
Partner with R&D, Regulatory and Medical teams to ensure pipeline-related communications are accurate, compliant and appropriately approved.
Collaborate with analytics teams to track and interpret performance metrics and use insights to refine content strategy, storytelling and distribution.
Participate in governance forums to support global alignment, best practices and continuous improvement across digital communications.