Spa Director
About The Position
Hand & Stone Massage and Facial Spa is hiring a Spa Manager to lead performance across membership growth, sales, staffing, and daily operations at a family-owned, three-location franchise group in Broward County. The role works directly with the owner and is responsible for membership conversion, outbound calling, appointment volume, retention, and coaching the team that delivers these results. The manager is expected to be active on the floor during peak hours, review reports regularly, and hold the team accountable to performance standards. The position owns daily spa operations from opening through closing, including scheduling, labor productivity, payroll controls, therapist and esthetician schedule utilization, inventory, cash handling, cleanliness, brand standards, and guest concerns. It also includes recruiting, hiring, onboarding, training, and retaining Spa Associates, Massage Therapists, and Estheticians, while building a professional, accountable, sales-focused culture. The role is full-time and requires availability for evenings, weekends, peak periods, and some holidays.
Requirements
- At least 3 years of management experience in a sales-driven business.
- Experience leading a team of 25–40 or more.
- Experience personally owning a conversion or membership metric and the ability to explain the result.
- Comfort with reports and spreadsheets, and ability to make data-driven decisions.
- Strong coaching, accountability, and conflict-resolution skills.
- Availability for evenings, weekends, peak periods, and some holidays.
Nice To Haves
- Membership-based business experience; Hand & Stone or Massage Envy experience is strongly preferred. Spa, fitness, wellness, or salon experience is also considered.
- Bilingual English/Spanish.
- Zenoti experience.
Responsibilities
- Own membership conversion, the primary performance metric, and drive net membership growth.
- Conduct consistent, scheduled outbound calls to prospects, missed calls, leads, and lapsed guests.
- Coach the front desk team on consultations, objection handling, and closing.
- Manage retention and cancellation control.
- Drive service, retail, enhancement, package, and gift card sales.
- Set daily, weekly, and monthly goals, post them, and follow up on progress.
- Oversee daily spa operations from opening through closing.
- Manage scheduling, labor productivity, and payroll controls.
- Manage Massage Therapist and Esthetician schedule utilization.
- Monitor prebooking, repeat visits, and average ticket performance.
- Oversee inventory, cash handling, cleanliness, and brand standards.
- Resolve guest concerns promptly and professionally.
- Recruit, interview, hire, onboard, and retain Spa Associates, Massage Therapists, and Estheticians, recruiting proactively before staffing becomes urgent.
- Train and coach front desk team members and emerging leaders.
- Address performance, attendance, and policy issues directly and promptly.
- Build a professional, accountable, sales-focused team culture.
Benefits
- Uncapped monthly performance bonus tied to membership conversion and appointment goals.
- Paid time off.
- 401(k) with employer matching.
- Complimentary massage or facial each month.
- Employee discounts on services and retail.
- Management training and ongoing leadership support.
- Growth opportunity across a multi-location group.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
