Spa Director

Hand & Stone - 4454 Weston Rd - Weston, FL•Southwest Ranches, FL
•$55,000 - $60,000

About The Position

Hand & Stone Massage and Facial Spa is hiring a full-time Spa Manager for its three-location franchise group in Broward County, with work locations in Hollywood, Sunrise-Sawgrass, or Weston, Florida. The manager will own spa performance across membership growth, sales, team leadership, and daily operations, working directly with the owner. The role emphasizes membership conversion, outbound calling, appointment volume, retention, data-driven performance management, and coaching the team on the spa floor during peak periods. The manager oversees daily spa operations from opening through closing, including staffing and schedules, labor productivity, payroll controls, service-provider utilization, inventory, cash handling, cleanliness, brand standards, and guest concerns. They recruit, hire, onboard, train, coach, and retain spa associates, massage therapists, and estheticians while building a professional, accountable, sales-focused team. Evening and weekend availability is required, along with availability during peak periods and some holidays. Compensation is a $55,000–$60,000 base salary plus an uncapped monthly performance bonus tied to membership conversion and appointment goals.

Requirements

  • At least 3 years of management experience in a sales-driven business.
  • Experience leading a team of 25–40 or more.
  • Experience personally owning a conversion or membership metric.
  • Comfort with reports and spreadsheets and making decisions from data.
  • Strong coaching, accountability, and conflict-resolution skills.
  • Availability for evenings, weekends, peak periods, and some holidays.

Nice To Haves

  • Membership-based business experience; Hand & Stone or Massage Envy experience is strongly preferred. Spa, fitness, wellness, or salon experience is also considered.
  • Bilingual English/Spanish.
  • Zenoti experience.

Responsibilities

  • Own membership conversion, outbound calling, retention, cancellation control, and net membership growth.
  • Coach front desk staff on consultations, objection handling, and closing.
  • Drive service, retail, enhancement, package, and gift card sales.
  • Set, post, and follow up on daily, weekly, and monthly goals.
  • Manage daily spa operations from opening through closing.
  • Manage scheduling, labor productivity, and payroll controls.
  • Oversee Massage Therapist and Esthetician schedule utilization.
  • Monitor prebooking, repeat visits, and average ticket performance.
  • Manage inventory, cash handling, cleanliness, and brand standards.
  • Resolve guest concerns promptly and professionally.
  • Recruit, interview, hire, onboard, and retain Spa Associates, Massage Therapists, and Estheticians; recruit proactively.
  • Train and coach front desk team members and emerging leaders.
  • Address performance, attendance, and policy issues directly and promptly.
  • Build a professional, accountable, sales-focused culture.
  • Use reports and spreadsheets to make data-driven decisions.

Benefits

  • Paid time off.
  • Relocation bonus.
  • Training and development, including management training and ongoing leadership support.
  • Wellness resources.
  • 401(k) with employer matching.
  • Performance-based bonus with uncapped monthly earning potential.
  • Competitive salary.
  • Employee discounts on services and retail.
  • Flexible schedule.
  • Complimentary massage or facial each month.
  • Opportunity for advancement and growth across a multi-location group.
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