Spa Director

Arch Amenities Group•El Paso, TX

4d•Onsite

About The Position

An exceptional opportunity awaits in the heart of El Paso. Spa Lunara at The Plaza Hotel Pioneer Park is a new luxury wellness destination inspired by the spirit, culture and landscape of the Southwest. Set within one of El Paso's most iconic historic properties, Spa Lunara blends elevated modern luxury with meaningful, sensory-driven wellness experiences designed to create connection, renewal and true sense of place. We are seeking a dynamic Spa Director to lead Spa Lunara into it's next chapter, someone who is equally passionate about exceptional guest experiences, building high-performing teams and driving a thriving business. This is an opportunity to shape the culture and commercial success of a distinctive luxury spa while building meaningful relationships with hotel guests, local residents and the greater El Paso community. You will be employed by Arch Amenities Group, the leading provider of amenity management, consulting, and wellness services for commercial real estate, residential communities, and hospitality properties. Formed through the strategic acquisition of top hospitality and wellness-led providers, Arch brings together decades of experience and forward-thinking innovation to deliver unmatched lifestyle and hospitality experiences. We partner with owners, operators, and developers to transform spas, fitness centers, meeting and event spaces, pools, clubs, and residential amenities into vibrant destinations that foster connection, wellness, and belonging. Our mission is to create spaces where people thrive. With a North American footprint, a diverse client portfolio, and a highly trained service team, we help properties unlock the full potential of their amenity spaces by improving satisfaction, increasing retention, and driving ROI through thoughtful programming, operational excellence, and seamless service. The Arch in our name reflects the connections we build between people and spaces, guests and experiences, and teams and technology. Everything we do is designed to create lasting value and measurable impact. If you're looking to grow with an organization that leads in hospitality, wellness, and lifestyle services, Arch is a place to do what you love and build a career with purpose. Join the team shaping the future of the amenity experience.

Requirements

Bachelor's degree in Hospitality, Business, or related field preferred.
5+ years of progressive leadership experience in spa, wellness, or hospitality operations.
Proven track record of leading high-performing teams and delivering strong financial results.
Demonstrated experience in revenue generation, sales, membership development, retail performance and business development strongly preferred. This ideal candidate combines exceptional operational leadership with a strong commercial mindset and understands how to build lasting guest relationships that drive loyalty, retention and repeat business.
Experience within a luxury hotel, resort, destination spa or high-end wellness environment is highly desirable.
Strong leadership, coaching, and team development skills.
Exceptional customer service and interpersonal skills.
Financial acumen, with experience managing budgets and P&L.
Proficiency in spa booking and POS systems (e.g., Mindbody, Booker, SpaSoft).
Knowledge of spa modalities, wellness trends, and retail merchandising.
Ability to stand for extended periods.
Ability to perform physical work including bending, lifting, and repetitive hand and arm movements.
Must be able to lift up to 25 pounds.

Responsibilities

Manage all aspects of spa operations including scheduling, treatment protocols, retail sales, guest experience, and cleanliness standards.
Lead, hire, train, and develop a team of therapists, front desk staff, and spa attendants.
Ensure all services meet or exceed industry standards and client expectations including Forbes standards.
Maintain inventory of products, supplies, and equipment; manage purchasing and vendor relationships.
Ensure compliance with all health, safety, and hygiene regulations.
Ensure we are in compliance of all permits/licensing of location
Ensure your massage therapists and provider licenses are up-to-date
Develop and manage the annual spa budget including revenue targets, expense control, and profitability.
Monitor daily, weekly, and monthly financial performance; take corrective action as needed to meet goals.
Analyze service and retail sales to develop pricing strategies, promotions, and upselling initiatives.
Monitor sales performance, membership acquisition and retention, retail performance and other key revenue indicators, adjusting strategies as needed to achieve financial goals
Uphold and elevate the guest experience through service excellence, consistency, and personalized offerings.
Handle guest feedback and resolve issues in a timely, professional manner.
Oversee guest satisfaction metrics and implement service improvement plans as needed.
Develop and implement marketing campaigns, seasonal promotions, and special events to drive business.
Collaborate with hotel/resort marketing teams (if applicable) to align branding and increase visibility.
Identify trends and new opportunities in spa and wellness services.
Establish relationships and partnerships that generate new business and strengthen Spa Lunara's presence within the local market