Software & Control Automation Specialist - Sales - Las Vegas, NV

Sonepar•Las Vegas, NV

10d•Onsite

About The Position

Codale Electric Supply is seeking an Automation Specialist to join its Industrial Controls and Automation team. This customer-facing sales role combines technical automation expertise with sales support. The specialist works with Codale account managers and Rockwell Automation to identify opportunities, understand customer applications, develop solutions, and grow Codale's automation business. The role is intended for someone with strong PLC and controls experience who enjoys solving customer problems, applying technical knowledge during the sales process, and expanding expertise across industrial automation. The specialist acts as a technical extension of the sales team, helping customers make informed technology and solution decisions. Expertise in every Rockwell Automation technology is not required at the outset; the position values strong fundamentals, technical curiosity, customer focus, and the ability to develop as a trusted automation sales resource. This is not primarily a programming, engineering, or field-service position. The role is based at Codale’s Las Vegas, Nevada facility and requires 20–30% travel to other Codale locations in Utah and Nevada, as well as customer sites as needed.

Requirements

At least 3 years of experience in industrial automation, controls, PLC programming, system integration, or a related field.
Practical experience with PLC-based control systems, including programming, configuration, commissioning, or troubleshooting using Allen-Bradley/Rockwell Automation or comparable industrial automation platforms.
Familiarity with HMI systems and industrial Ethernet/networking.
Strong troubleshooting and problem-solving skills.
Ability to understand customer requirements and translate them into practical technical solutions.
Strong verbal and written communication skills and comfort working directly with customers as a technical resource.
Ability to work independently and collaborate effectively with sales, technical, vendor, and customer teams.
Willingness to continually develop technical knowledge as automation technologies evolve.
Willingness to travel 20–30% to other Codale locations in Utah and Nevada.

Nice To Haves

Experience with Allen-Bradley ControlLogix and CompactLogix, including distributed and remote I/O architectures.
Experience with Studio 5000 / Logix Designer and FactoryTalk View and/or FactoryTalk Optix.
Experience with EtherNet/IP, Stratix industrial Ethernet switches, and industrial cybersecurity.
Experience with GuardLogix and machine or process safety applications.
Experience with PowerFlex variable frequency drives and motion control.
Experience with industrial computers, system migrations, and modernization projects.
Experience with OEM, system integrator, or end-user automation applications.

Responsibilities

Serve as a technical resource for PLC, I/O, HMI, industrial networking, safety, and related automation applications.
Work with customers to understand their applications and challenges and help select, configure, and develop appropriate Rockwell Automation solutions.
Provide application-level guidance on PLC programming, troubleshooting, system architecture, migrations, and product selection, including developing bills of material and solution architectures.
Partner with Codale account managers to identify, develop, and close automation opportunities, providing technical expertise throughout the sales process.
Use Codale's CRM to document customer activity, manage opportunities, maintain an accurate sales pipeline, and track follow-up through closure.
Provide technical presentations, demonstrations, and product or application training to customers and internal teams.
Collaborate with Codale sales teams, Rockwell Automation, system integrators, OEMs, and end users across the assigned territory; travel for application discussions, opportunity development, presentations, and support as needed.
Support customers throughout the sales and solution lifecycle, including modernization and migration planning, implementation support, and coordination of appropriate post-sale technical resources.
Stay current on industrial automation technologies and Rockwell Automation products and solutions.
Complete required Rockwell Automation University training and achieve Professional competency status within 18 months of starting the role, maintaining the required competency thereafter.
Develop customer relationships and contribute to revenue growth and market development for Codale's Rockwell Automation and industrial controls business.