About The Position

Codale Electric Supply is seeking an Automation Specialist focused on Software & Control to join its Industrial Controls and Automation team in a customer-facing sales role. The position combines technical automation expertise with sales support: working with Codale account managers and Rockwell Automation to identify opportunities, understand customer applications, develop solutions, and grow Codale’s automation business. The specialist serves as a technical extension of the sales team, helping customers make informed technology and solution decisions. The role emphasizes applying automation knowledge to customer problems and supporting the sales process rather than primarily performing programming, engineering, or field-service work. The successful candidate will develop expertise across Rockwell Automation technologies and become a trusted technical resource for customers and sales teams. The role includes working with customers and internal and external partners across an assigned territory. Travel to Codale locations and customer sites is required as needed for application discussions, opportunity development, presentations, and support. The specialist must complete required Rockwell Automation University training and achieve Professional competency status within 18 months of starting, then maintain required competency.

Requirements

  • At least 3 years of experience in industrial automation, controls, PLC programming, system integration, or a related field.
  • Practical experience with PLC-based control systems, including programming, configuration, commissioning, or troubleshooting using Allen-Bradley/Rockwell Automation or comparable platforms.
  • Familiarity with HMI systems and industrial Ethernet/networking.
  • Strong troubleshooting and problem-solving skills.
  • Ability to understand customer requirements and translate them into practical technical solutions.
  • Strong verbal and written communication skills and comfort working directly with customers as a technical resource.
  • Ability to work independently and collaborate effectively with sales, technical, vendor, and customer teams.
  • Willingness to continually develop technical knowledge as automation technologies evolve.

Nice To Haves

  • Experience with Allen-Bradley ControlLogix and CompactLogix, including distributed and remote I/O architectures.
  • Experience with Studio 5000 / Logix Designer and FactoryTalk View and/or FactoryTalk Optix.
  • Experience with EtherNet/IP, Stratix industrial Ethernet switches, and industrial cybersecurity.
  • Experience with GuardLogix and machine or process safety applications.
  • Experience with PowerFlex variable frequency drives and motion control.
  • Experience with industrial computers, system migrations, and modernization projects.
  • Experience with OEM, system integrator, or end-user automation applications.

Responsibilities

  • Serve as a technical resource for PLC, I/O, HMI, industrial networking, safety, and related automation applications.
  • Work with customers to understand applications and challenges and help select, configure, and develop appropriate Rockwell Automation solutions.
  • Provide application-level guidance on PLC programming, troubleshooting, system architecture, migrations, and product selection; develop bills of material and solution architectures.
  • Partner with Codale account managers to identify, develop, and close automation opportunities, providing technical expertise throughout the sales process.
  • Use Codale’s CRM to document customer activity, manage opportunities, maintain the sales pipeline, and track follow-up through closure.
  • Provide technical presentations, demonstrations, and product or application training to customers and internal teams.
  • Collaborate with Codale sales teams, Rockwell Automation, system integrators, OEMs, and end users across the assigned territory; travel to Codale locations and customer sites as needed.
  • Support customers throughout the sales and solution lifecycle, including modernization and migration planning, implementation support, and coordination of post-sale technical resources.
  • Stay current on industrial automation technologies and Rockwell Automation products and solutions.
  • Complete required Rockwell Automation University training and achieve Professional competency status within 18 months of starting, maintaining required competency thereafter.
  • Build customer relationships and contribute to revenue growth and market development for Codale’s Rockwell Automation and industrial controls business.

Benefits

  • 401K Plan
  • Competitive medical plans, including medical, dental, and vision
  • Paid vacation
  • Paid sick leave
  • Paid personal leave
  • Paid holidays
  • Flexible Spending Accounts for health and dependent care
  • Employee Assistance Program
  • Tuition reimbursement
  • Employee discounts
  • Long-term and short-term disability
  • Life insurance
  • Definitive career path
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