Social Media Strategist (US, Remote)

Paleovalley & Wild Pastures

2d•$69,000 - $99,000•Remote

About The Position

The Social Media Strategist owns the development, execution, and optimization of organic social media strategies for Paleovalley, Wild Pastures, and Dr. Autumn Smith. This hands-on individual contributor creates and publishes content from end to end, including ideation, scripting, filming, editing, copywriting, community engagement, and performance analysis. The role focuses on expanding organic reach, growing engaged audiences, and making health, nutrition, and wellness topics compelling, educational, and accessible. The strategist works with founders and cross-functional teams, draws on existing creative resources, identifies growth opportunities, and tests and refines strategies based on performance data. The position is fully remote for candidates residing and working in an eligible U.S. state. Compensation varies by geographic tier: Tier 1 is $84,000–$99,000; Tier 2 is $77,000–$90,000; Tier 3 is $69,000–$81,000. Final compensation and tier placement depend on primary work location, skills, experience, and qualifications.

Requirements

At least 5 years of hands-on experience developing, executing, and optimizing organic social media strategies for consumer-facing brands.
Proven success independently building and growing organic social audiences, with measurable follower growth, engagement, and brand visibility.
Experience owning the full social media content lifecycle, including ideation, scripting, filming, video editing, copywriting, scheduling, publishing, and performance analysis.
Strong expertise in Instagram, TikTok, and short-form video, including Instagram Reels and YouTube Shorts, and understanding of platform-specific organic growth strategies.
Strong copywriting and creative storytelling skills, especially developing hooks, educational content, and engaging audience-focused messaging.
Experience translating long-form content, technical information, or educational materials into digestible short-form social content.
Strong interest in and understanding of health, wellness, nutrition, and consumer education, and ability to learn products, ingredients, and brand philosophies.
Strong video editing and content production skills using CapCut, Adobe Premiere Pro, or comparable tools, with ability to create visually appealing, brand-aligned content independently.
Strong organization, attention to detail, and accountability, with commitment to accuracy, quality, and consistency.
Experience independently managing multiple social accounts, content calendars, and competing priorities while maintaining consistent brand messaging.
Strong analytical skills and experience measuring organic social performance and using data to guide strategy, experimentation, and improvement.
Excellent communication and collaboration skills, including ability to work across departments, incorporate feedback, and own deliverables.
Resourcefulness, adaptability, and a proactive mindset, including openness to using AI and emerging technologies to improve creative workflows and performance.
Must reside and work in one of the listed eligible states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.
Must be authorized to work in the United States; the employer does not sponsor employment visas.

Nice To Haves

Experience with CPG, food and beverage, or health and wellness brands.
Experience supporting both DTC and retail marketing initiatives, including retail launches, product discovery, and retailer awareness campaigns.
Advanced ManyChat or comparable social automation experience.
Experience supporting founder-led or personal-brand social media accounts.
Familiarity with social listening, scheduling, and analytics tools such as Brandwatch, Archive.ai, or comparable platforms.

Responsibilities

Develop and execute organic social media strategies across Instagram, TikTok, and YouTube to support awareness, audience growth, engagement, acquisition, retention, and revenue.
Own content calendars across Paleovalley, Wild Pastures, and Dr. Autumn Smith, balancing educational content, brand storytelling, product launches, promotions, founder content, trends, and community engagement.
Manage daily social media operations, including planning, scheduling, publishing, community engagement, and optimization, while aligning with marketing priorities.
Track platform trends, algorithm changes, and audience behavior, and recommend ideas and strategies to accelerate growth for each brand.
Create social content end to end, including ideation, scripting, filming, editing, copywriting, scheduling, and publishing.
Edit and repurpose brand footage, long-form videos, founder content, product education, testimonials, and other assets into Reels, TikToks, and YouTube Shorts.
Develop hooks, captions, and educational storytelling that make health, nutrition, ingredient, and product information accessible to audiences.
Use influencer, affiliate, and brand-partner collaborations and existing creative assets to develop content.
Produce day-to-day content and collaborate with the Creative team and videographer on campaigns, launches, and promotions.
Ensure published content meets brand standards and uses accurate product information, approved messaging, and applicable claim and disclosure requirements.
Develop and optimize social initiatives that drive website traffic, lead generation, customer acquisition, and measurable business results.
Use social automation and direct-message tools such as ManyChat to support engagement, product education, lead generation, and conversion.
Collaborate with Retail and Omnichannel Marketing on product discovery, retail launches, and brand awareness content.
Identify opportunities to repurpose and amplify successful organic content across other channels.
Coordinate messaging, calendars, and integrated marketing opportunities with Email, Podcasts, Partnerships, Retail, and Paid Media teams.
Monitor, analyze, and report on social performance across the three brands, including growth, engagement, reach, content effectiveness, and business contribution.
Identify performance trends and opportunities and recommend improvements based on data and audience insights.
Run ongoing tests across content formats, messaging, hooks, calls to action, and platform features.
Conduct social listening, competitive monitoring, and audience research to identify insights, trends, and content opportunities.
Coordinate with Customer Service and internal teams to monitor community feedback, respond appropriately, and escalate questions or concerns.

Benefits

Medical coverage with a small monthly employee premium; dependents may be added at employee cost.
Dental and vision coverage, 100% employer-paid for employees.
Generous paid time off.
Paid sick time.
Six company-paid holidays each year and two floating holidays.
Paid parental leave after six months of service for eligible employees.
100% company-paid short-term disability, long-term disability, and life insurance.
Referral bonuses up to $1,500 for referrals who join the team.
401(k) or Roth plans with up to a 4% company match after one year of service.
$300 monthly Paleovalley product stipend for employees.