Social Media Specialist

Community Legal Services • Orlando, FL

3d

About The Position

The Social Media Specialist collaborates with the Director, Communications & Marketing, to develop and execute a social media strategy aligned with Community Legal Services’ (CLS) priorities. The Specialist creates content, shares client and community stories, engages audiences, and reports performance results to leadership. Working across departments and regional offices, the Specialist highlights CLS’ work throughout its 12-county service area while protecting client confidentiality.

Requirements

• Commitment to promoting the mission, vision, and values of CLS, and dedication to high-quality legal programs, fiscal strength, and organizational integrity.
• Bachelor’s degree in communications, marketing, journalism, public relations, digital media, nonprofit management, or a related field, or an equivalent combination of education and experience.
• Three to five years of experience developing and managing social media strategy and content for an organization, agency, or nonprofit.
• Excellent writing and editing skills, with a portfolio or live examples of social media work.
• Experience setting goals, analyzing performance, and adjusting strategy, with the ability to explain results simply.
• Experience with social media scheduling and analytics tools, paid social, Canva or similar design tools, and basic photo and video editing.
• Experience coordinating multiple projects, priorities, deadlines, and stakeholders, with strong organizational, written and verbal communication, problem-solving, and follow-up skills.
• Ability to learn new technology quickly, adapt to a fast-paced environment, collaborate with people at all levels of the organization, and work independently.
• Good judgment in handling confidential and sensitive information and deciding when to respond publicly and when to escalate.
• Proficiency with Microsoft Office 365 and CRM, website, and related technology platforms.
• Prolonged periods sitting at a desk, driving, and working on a computer; must be able to lift up to 25 pounds at times.

Nice To Haves

• Experience in legal aid, public interest, or another mission-driven setting.
• Bilingual in English and Spanish.

Responsibilities

• Develop and maintain a social media strategy that defines goals, audiences, channels, content themes, and success measures aligned with the Communications Playbook and organizational priorities.
• Manage a content calendar covering anniversary and signature events, outreach, pro bono recognition, public education, and fundraising; coordinate deliverables and follow up with contributors.
• Write, design, and publish accurate posts, graphics, and short videos using approved branding. Describe services as available at no cost to eligible individuals and list all 12 counties where required.
• Gather stories, photos, and event coverage across the service area; collaborate with attorneys and program staff to create accurate public education content.
• Protect client confidentiality and organizational integrity. Obtain consent and releases before featuring clients, volunteers, donors, or minors; safeguard privileged and identifying client information; and follow Florida Bar advertising rules and organizational policies.
• Monitor social media channels daily, respond promptly and courteously, and direct legal inquiries to intake with accurate information. Escalate sensitive, urgent, or negative situations to the Director, Communications & Marketing.
• Manage paid social campaigns for events, awareness, intake, and fundraising, including budgets, targeting, testing, and performance, following the Communications Playbook.
• Support Development and Government/Community Relations with recognition and giving campaigns and content featuring partners, elected officials, and proclamations.
• Promote signature and community events before, during, and after; coordinate messaging and timing with the media relations lead and marketing project manager across social media, press, and the website.
• Connect social activity to the website and CRM through forms, landing pages, and tracking links.
• Track reach, engagement, follower growth, clicks, and website and intake referrals. Provide clear monthly reports, recommend strategy adjustments, and contribute to Strategic Engagement impact dashboards.
• Provide staff, board members, and advisory council members with ready-to-use posts, graphics, and brief guidance for sharing organizational content.
• Manage account access and security under organizational policy.
• Stay current on platform changes and nonprofit and legal aid communications best practices.
• Perform other duties and special projects as assigned.

Benefits

• 15 paid holidays and 24 days of paid time off.
• 100% employer-paid health, dental, life, and disability insurance, plus vision coverage at minimal employee cost.
• 100% 403B match after 1 year of employment (5%).
• CLS pays Bar Dues and CLE Credits.
• Student loan reimbursement for Attorneys.
• Tuition Reimbursement.
• Ability to apply for Public Service Loan Forgiveness (PSLF).
• Fantastic work-life balance.
• Various opportunities for upward mobility into leadership/more advanced roles.
• Pet Insurance.
• Wellness Committee dedicated to employee morale, with events such as company-wide retreats, activities, and challenges.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level