Social Media Specialist - Dietrich College

Carnegie Mellon University•Pittsburgh, PA

2d•Hybrid

About The Position

Carnegie Mellon University's Dietrich College of Humanities and Social Sciences is seeking a Social Media Specialist to shape the college’s digital presence and tell its stories through social media and multimedia. The role uses an authentic, on-brand voice aligned with the university’s mission to engage a wide variety of audiences and connect with prospective Dietrich College students. It calls for creativity, flexibility, multitasking, and the ability to meet deadlines in a fast-paced environment. Day-to-day work may include capturing photo and video content, designing graphics, conducting interviews, and participating in brainstorming meetings. The position reports to Dietrich College’s Associate Dean for Communications. The successful candidate will collaborate with internal and external partners, understand audience needs, and develop ideas into engaging content. They will use data and knowledge of emerging platforms and trends to improve audience engagement, while following digital accessibility best practices. Occasional evening and weekend work may be necessary. This is a full-time staff position on a hybrid schedule, with an on-campus or in-office presence four days per week. Final candidates may be asked to complete a content-planning or creation exercise during the interview process. Applicants must already be legally authorized to work in the United States; Carnegie Mellon will not sponsor an employment visa for this opportunity.

Requirements

Bachelor's degree in marketing, communications, writing, graphic design, or a related field; a combination of education and relevant experience demonstrating comparable knowledge may be considered.
At least five years of experience in social media, marketing, communications, content creation, or a related field.
Proficiency across social media platforms, including LinkedIn, Instagram, YouTube, and Facebook.
Proficiency in graphic design using Canva and/or Adobe products.
Creativity and ability to take photographs and produce video content for social media.
Strong understanding of user experience and commitment to digital accessibility best practices.
Ability to work effectively as a team member, reach consensus, achieve team goals, give and accept feedback, and share information and knowledge.
High integrity and ability to promote Carnegie Mellon University's mission and values.
Ability to quickly assimilate new knowledge and apply it appropriately on the job.
Ability to make sound decisions with minimal supervision.
Successful completion of a pre-employment background check.
Must be legally authorized to work in the United States; employment visa sponsorship is not available.

Responsibilities

Plan and develop social media content plans aligned with college-wide and university-wide marketing and communications strategies.
Coordinate multimedia projects, including photography and video, from planning through execution; manage multiple projects concurrently.
Conceptualize, write, edit, and proofread social media posts and stories, producing appropriate visuals and using compelling storytelling.
Collect and analyze data to measure campaign effectiveness and recommend refinements to strategies for engaging target audiences.
Keep up to date on emerging platforms, trends, and tools; provide consultation and recommend ways to enhance audience engagement.
Hire and supervise student workers as needed.
Capture media content, design graphics, conduct interviews, and participate in brainstorming meetings as needed.