Social Media Specialist - Dietrich College
About The Position
Carnegie Mellon University's Dietrich College of Humanities and Social Sciences is seeking a Social Media Specialist to shape the college's digital presence. The role uses social media and multimedia tools to tell the college's stories in an authentic, on-brand voice aligned with the university's mission, engage varied audiences, and connect with prospective Dietrich College students. The successful candidate thrives in a fast-paced environment, manages multiple projects and deadlines, understands audience needs and preferences, and develops ideas into innovative content. Daily work may include capturing photo and video content, designing graphics, conducting interviews, and participating in brainstorming meetings. The position requires flexibility, including occasional evening and weekend work. The Social Media Specialist reports to Dietrich College's Associate Dean for Communications. The position is hybrid, with an on-campus/in-office presence four days a week, and is full-time staff employment. Final candidates may be asked to complete a content planning or creation exercise during the interview process.
Requirements
- Bachelor's degree in marketing, communications, writing, graphic design, or a related field.
- A minimum of five years of experience in social media, marketing, communications, content creation, or a related field.
- Proficiency across social media platforms, including LinkedIn, Instagram, YouTube, and Facebook.
- Proficiency in graphic design using Canva and/or Adobe products.
- Creativity in taking photographs and producing video content for social media.
- Strong understanding of user experience and commitment to digital accessibility best practices.
- Ability to work effectively as a team member, reach consensus and achieve team goals, give and accept feedback, and share information and knowledge.
- High integrity and ability to promote CMU's mission and values.
- Ability to quickly assimilate new knowledge and apply it appropriately on the job.
- Ability to make sound decisions with minimal supervision.
- Successful completion of a pre-employment background check.
- Must be currently legally authorized to work for Carnegie Mellon University in the United States; the university will not sponsor or take over sponsorship of an employment visa for this opportunity.
Responsibilities
- Plan and develop social media content plans aligned with college- and university-wide marketing and communications strategy.
- Coordinate multimedia projects, including photography and video, from planning through execution, potentially managing multiple projects concurrently.
- Conceptualize, write, edit, and proofread social media posts and stories, including producing appropriate visuals, using compelling storytelling.
- Collect and analyze data to measure campaign effectiveness and recommend refinements to strategies for engaging target audiences.
- Keep up to date with emerging platforms, trends, and tools; provide consultation and recommendations to enhance audience engagement.
- Hire and supervise student workers as needed.
Benefits
- Comprehensive medical insurance
- Prescription insurance
- Dental insurance
- Vision insurance
- Retirement savings program with employer contributions
- Tuition benefits
- Paid time off
- Observed holidays
- Life insurance
- Accidental death and disability insurance
- Free Pittsburgh Regional Transit bus pass
- Access to a Family Concierge Team to help navigate childcare needs
- Fitness center access
