Social Media Senior Associate
About The Position
The Social Media Senior Associate will execute and advance FanDuel’s organic social strategy and help shape the brand’s presence across key social platforms. The role supports the development and execution of social-first, video-forward content that strengthens brand relevance, grows and engages audiences, and supports business priorities. It involves managing social channels, developing and publishing content, identifying real-time opportunities, supporting talent and creator integrations, and using performance insights to improve the approach. The Senior Associate works with Brand, Creative, Partnerships, Talent, Editorial, Go-to-Market, Product, and other cross-functional teams. The position is suited to a creative, culturally connected social marketer with strong platform knowledge, an audience-first mindset, and an understanding of sports and internet culture. The successful candidate can independently manage day-to-day social responsibilities, contribute ideas and recommendations, use data to inform decisions, and respond to fast-moving sports and cultural moments. Other duties may be assigned to support operational flexibility and evolving business needs.
Requirements
- 3+ years of professional social media, editorial, sports media, digital content, or related experience preferred.
- Experience managing or posting for a league, team, brand, publisher, media outlet, or similar organization on platforms including X, Instagram, TikTok, and Facebook.
- Strong understanding of social-first content and what works across platforms, particularly short-form video.
- Strong knowledge of sports, sports betting, internet culture, social trends, and conversations important to sports fans.
- Ability to identify and act on real-time social opportunities with strong creative judgment and minimal guidance.
- Strong social copywriting skills and ability to adapt voice and tone across platforms, audiences, and content types.
- Ability to interpret basic social performance metrics and use insights to inform content decisions.
- Strong organizational skills and ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
- Strong grammar skills and meticulous attention to detail.
- Collaborative mindset and ability to work effectively with creative, editorial, marketing, talent, partnerships, and other cross-functional teams.
- Must be willing to work nights, weekends, and holidays as dictated by the sports and FanDuel calendar.
Nice To Haves
- Experience with basic social video clipping and editing.
- Familiarity with Photoshop or other creative tools.
Responsibilities
- Execute FanDuel’s organic social strategy across key platforms, including channel strategies, content priorities, campaigns, and audience goals.
- Manage day-to-day publishing and content execution across multiple channels, emphasizing video-first storytelling, platform-native content, and emerging formats.
- Develop and pitch timely, culturally relevant, distinctive social content that strengthens FanDuel’s connection with sports fans and customers.
- Identify and react to real-time sports, entertainment, cultural, and platform moments where FanDuel can authentically participate.
- Help manage editorial calendars and publishing operations, ensuring content, assets, approvals, scheduling, and execution are accurate and timely.
- Write and edit platform-native social copy for brand storytelling, product marketing, promotional campaigns, partnerships, talent, video, and real-time sports coverage.
- Partner with Go-to-Market, Brand, Creative, Editorial, Partnerships, Talent, Product, and other stakeholders to translate business priorities into social-first content.
- Support organic social plans for major launches, campaigns, and tentpole moments, developing and executing content before, during, and after key events.
- Work with FanDuel talent, creators, athletes, influencers, and partners to develop engaging content and authentic audience connections.
- Track social platforms and emerging trends, identifying new features, formats, behaviors, and content opportunities to test.
- Monitor social and content performance, use data and audience insights to identify learnings, and recommend improvements.
- Test creative formats, platform features, posting strategies, and audience engagement tactics to identify growth opportunities.
- Monitor competitors, sports media brands, creators, and internet culture for relevant trends and opportunities.
- Bring platform expertise, audience insights, competitive learnings, and creative recommendations to help evolve FanDuel’s organic social presence.
- Collaborate with the social team, share learnings, contribute ideas, and help maintain a high standard of execution across channels.
- Perform other duties as assigned by the Company.
Benefits
- Health plans, including options as low as $0 per paycheck.
- Fertility and family planning programs.
- Mental health support.
- Fitness benefits.
- Paid time off and sick leave.
- Annual bonus and long-term incentive opportunities based on performance.
- 401(k) with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- Potential short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- Paid personal time off and 14 paid company holidays.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
