SENIOR SOCIAL MEDIA SPECIALIST

Sames Motor Company•Laredo, TX

2d•$40,000 - $50,000•Hybrid

About The Position

The Senior Social Media Specialist oversees, coordinates, and enhances Sames Auto Group’s social media presence across its dealerships and affiliated brands. The role ensures that published content aligns with company branding, manufacturer guidelines, advertising regulations, and marketing strategies. It provides centralized oversight of content creation, publishing, community management, compliance monitoring, and performance analysis, and supports dealership employees who create or publish social media content. Working with the Marketing Communications team, BDC, General Managers, and dealership personnel, the specialist helps strengthen brand awareness, support business objectives, encourage customer engagement, and protect the company’s reputation. The role establishes social media guidelines and procedures, monitors dealership accounts and employee-generated content, identifies and addresses compliance or branding issues, and provides coaching and training to authorized users. It also develops training materials and resources and stays informed about platform changes, social media trends, and advertising requirements. The position works in a professional office and hybrid environment, with occasional travel to dealership locations, company events, and other designated locations for content creation, training, and marketing activities. It involves extended periods of sitting and computer or digital-device use, with occasional standing, walking, bending, and carrying photography or marketing equipment. The employee must manage multiple projects and deadlines in a fast-paced environment and communicate effectively across locations. Occasional evening, weekend, or holiday availability may be required. Professional appearance and conduct consistent with Sames Auto Group standards are required.

Requirements

Minimum of five years of combined experience in social media marketing, content creation, copywriting, or digital marketing.
Advanced proficiency in Facebook, Instagram, TikTok, Pinterest, X, and LinkedIn.
Proficiency in Adobe Illustrator, Photoshop, and Lightroom, and social media management tools such as Sprout Social and Meta Business Suite.
Strong understanding of social media strategies, content creation, community management, SEO, Google Analytics, and performance reporting.
Knowledge of FTC advertising regulations, manufacturer guidelines, and social media compliance requirements.
Experience overseeing multiple social media accounts while maintaining consistent branding, messaging, and content quality.
Ability to develop and deliver social media training, guide employees, and coach dealership personnel on best practices and compliance requirements.
Excellent written and verbal communication skills, including copywriting, editing, and presentation abilities.
Strong organizational skills, attention to detail, and ability to manage multiple projects, accounts, and deadlines.
Creative thinking and ability to develop engaging content that connects with target audiences and supports business objectives.
Ability to collaborate effectively with dealership management, Marketing, BDC, and other departments.
Ability to work independently, exercise sound judgment, and adapt to changing social media trends and business priorities.
Comfort working in a hybrid environment and traveling to dealership locations as needed.
For candidates without a degree, provide a portfolio, relevant certifications, or completed coursework.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred.
Previous automotive industry experience preferred.
Bilingual in English and Spanish preferred.

Responsibilities

Oversee social media activity across Sames Auto Group dealerships and affiliated brands to ensure consistency with company standards.
Monitor content created and published by dealership personnel, including Sales Managers, Sales Consultants, and other authorized employees.
Review social media posts, promotional content, advertisements, and customer-facing communications for compliance with company policies, manufacturer requirements, and applicable advertising regulations.
Establish and communicate social media guidelines, content standards, and best practices for dealership personnel.
Coordinate with General Managers and dealership leadership to address content that does not meet company standards.
Identify inappropriate, inaccurate, misleading, or noncompliant content and coordinate corrections or removal.
Ensure dealership social media accounts maintain consistent branding, approved messaging, and professional presentation.
Monitor official dealership social media accounts for potential compliance or reputation concerns.
Assist in developing procedures for approving, publishing, and monitoring dealership-generated content.
Guide dealership personnel on appropriate social media practices and monitor employee-generated content covered by company policies.
Collaborate with Marketing leadership to develop corrective measures for recurring compliance or branding concerns.
Develop and coordinate social media training for dealership employees responsible for creating, managing, or publishing company content.
Train newly authorized dealership social media users on company expectations, brand standards, and publishing guidelines.
Conduct refresher training on social media best practices, advertising compliance, and customer engagement.
Educate personnel on approved platforms, including Facebook, Instagram, and TikTok, and provide guidance on content, captions, photography, video, and professional online presence.
Train employees on FTC advertising regulations, manufacturer requirements, and company social media policies.
Develop training materials, reference guides, content templates, and other resources.
Communicate changes to platform requirements, advertising guidelines, and company policies to authorized personnel.
Identify recurring content errors and compliance concerns and develop targeted training to address them.
Work with dealership leadership to identify employees who may benefit from additional training or support.
Provide ongoing coaching and constructive feedback to improve content quality, brand consistency, and audience engagement.
Encourage dealerships to share successful content strategies and best practices.
Assist with onboarding new dealership social media users and ensure they understand procedures before publishing on official company accounts.
Monitor content daily for compliance, accuracy, and brand consistency; support employees and address questions about policies and approved content.
Review weekly dealership activity, share best practices and platform updates, collaborate with management on recurring concerns, and provide individual coaching as needed.
Evaluate social media practices monthly, identify training opportunities, coordinate training sessions, review guidelines, update resources, and collaborate on ways to strengthen social media knowledge and participation.
Participate in continuing education and support standardized procedures and company-wide training initiatives or workshops.
Perform other duties and responsibilities as assigned by management.