Senior Social Media Specialist

FleetPride•Irving, TX

About The Position

FleetPride is hiring a Senior Social Media Specialist to own its organic social media strategy and day-to-day execution, primarily across Facebook and Instagram, while evaluating expansion into channels such as TikTok, Reddit, and X. The role manages social content from idea intake through approvals, scheduling, publishing, storage, and reuse, maintaining a calendar aligned with campaigns, seasonal priorities, events, recruiting, and local opportunities. The specialist will grow FleetPride’s social audiences, create platform-native content, and use performance results to guide channel and content decisions. This is a hands-on content role involving social copy and editing, Canva graphics, and planning, capturing, editing, and publishing short-form video. Content will feature employees, technicians, customers, trucks, products, and service expertise. The specialist will manage community interactions and reputation, develop relationships with field contributors, maintain social governance and brand-safety practices, and partner with Creative, Digital Content, Performance Media, Brand, Recruiting, Communications, suppliers, and field teams. The role also establishes regular measurement and reporting, tracks social performance and business outcomes using platform analytics, social management tools, GA4, and UTM tracking, and runs structured content and community tests. FleetPride describes itself as the nation’s largest distributor of truck and trailer parts and service in the independent heavy-duty aftermarket, with more than 450 locations, over 110 service centers, six distribution centers, and 5,500 team members.

Requirements

5 to 7 years of professional social media experience managing organic programs for a brand, agency, publisher, or multi-location organization.
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent practical experience.
A portfolio demonstrating strong writing and editing, platform-native creative, short-form video, community engagement, and measurable audience or performance growth, including the ability to turn technical product or service information into useful social content.
Hands-on experience managing Facebook, Instagram, and TikTok, plus working knowledge of LinkedIn, YouTube, Reddit, X, or other relevant channels.
Ability to independently own a high-volume content calendar and production workflow while balancing planned campaigns, evergreen content, field submissions, and timely opportunities.
Self-sufficient graphic production skills in Canva and Adobe Photoshop, including adapting approved design systems and templates without day-to-day designer support.
Working knowledge of mobile photography, short-form video production, captioning, and basic editing in tools such as CapCut, Canva Video, Adobe Premiere Pro, or similar software.
Experience with social analytics and reporting tools such as Meta Business Suite, Sprout Social, Hootsuite, Later, or similar platforms, plus familiarity with GA4 and UTM tracking.
Experience with community management, social listening, sentiment, reputation response, moderation, and escalation processes.

Nice To Haves

Experience in ecommerce, retail, distribution, automotive, heavy-duty, or industrial businesses.
Experience building employee advocacy, field contributor, creator, customer story, or influencer programs across a distributed organization.
Experience governing national and local social and maps listings pages, including access, brand standards, reviews, and customer-service escalation using enterprise local listing platforms such as SOCi, RIOSeo, or Yext.
Comfort interviewing subject matter experts and coaching employees to appear naturally on camera.
Experience using AI-assisted research, transcription, editing, or analysis tools with appropriate human review and brand safeguards.

Responsibilities

Own the organic social strategy and day-to-day execution across Facebook and Instagram, and evaluate expansion into channels such as TikTok, Reddit, and X.
Manage the content workflow from idea intake through approvals, scheduling, publishing, asset storage, and reuse.
Maintain a social calendar aligned with campaigns, seasonal priorities, events, recruiting, and local market opportunities.
Grow FleetPride’s Facebook following and test platform-specific programs for Instagram and TikTok; recommend when to test, scale, pause, or add channels based on audience fit and results.
Write and edit social copy, create graphics in Canva, and adapt approved creative for each platform and format.
Plan, capture, edit, and publish social-first video; repurpose longer footage and field submissions into hooks, captions, Reels, TikToks, Shorts, and cutdowns.
Monitor comments, direct messages, reviews, mentions, and relevant industry conversations; respond in FleetPride’s voice, route customer issues, and maintain moderation, escalation, and crisis-response guidelines.
Build relationships with branches, service centers, technicians, recruiters, and other employee contributors, and provide prompts, capture guides, release processes, and feedback.
Adapt content to each channel’s behavior and format, emphasizing useful heavy-duty knowledge, people and culture, and entertaining industry content while keeping product and promotional posts focused.
Create weekly performance checks and monthly reporting across reach, engagement, follower growth, shares, saves, watch time, completion rate, sentiment, clicks, website actions, and career interest.
Use native analytics, social management tools, GA4, and consistent UTM tracking to connect social activity to business outcomes.
Run structured tests of formats, hooks, creative, captions, posting times, calls to action, and community tactics, then apply results to calendars, channel strategy, and content briefs.
Maintain account access, publishing permissions, local page standards, naming conventions, approval paths, rights and release documentation, accessibility practices, and response protocols.
Partner with Creative and Digital Content, Performance Media, Brand, Recruiting, Communications, suppliers, and field teams on assets, storytelling, launches, events, employer brand, and co-op programs.