Senior Social Media Specialist

Marsh McLennan•Atlanta, GA

6d•Hybrid

About The Position

Marsh is seeking a Senior Social Media Specialist to join its Social Media Center of Excellence. This hybrid role is based in one of the listed Marsh U.S. offices and requires working in the office at least three days per week. The position leads strategic social media portfolios that strengthen executive influence, elevate the Marsh brand, and amplify high-priority business moments. The specialist works with senior leaders and partners across Executive Communications, Marketing, Brand, Corporate Affairs, and Talent Acquisition to shape how Marsh and its leaders connect with clients, colleagues, and other priority audiences. The role leads executive social media and employer brand strategies, develops scalable guidance for teams across businesses and regions, and directs social media activation for major enterprise initiatives, partnerships, and events.

Requirements

5–7 years of experience developing and delivering social media strategies within a global B2B or professional services organization.
Proven experience leading executive social media and thought leadership programs, including working directly with senior executives.
Excellent writing and editing skills, including the ability to translate complex business topics into compelling content and reflect senior leaders’ distinct voices.
Excellent stakeholder management skills, including the ability to influence, build trust, and align priorities across a complex, matrixed organization.
Strong editorial judgment, strategic thinking, and analytical capabilities, including the ability to turn performance insights into actionable recommendations.

Nice To Haves

A track record of building executive social media programs that deliver meaningful engagement with priority audiences.
Experience shaping social media brand expression across a global organization, including developing standards, templates, and playbooks that balance consistency with creative innovation.
Experience connecting executive, corporate, and employer brand storytelling into coordinated enterprise programs.
Demonstrated ability to turn major partnerships and flagship events into sustained social media engagement.
Experience setting strategic direction for others and building capabilities across business and regional teams.
A strong creative perspective, with the ability to assess emerging formats and platform developments and apply them effectively in a B2B environment.

Responsibilities

Lead Marsh’s executive social media program with Executive Communications, Marketing, and other stakeholders to build executive presence, visibility, influence, and thought leadership.
Develop and execute tailored social media strategies for Marsh business CEOs and selected Executive Committee members through a white-glove service model.
Turn business priorities and leaders’ perspectives into thought leadership and platform-native storytelling.
Build editorial calendars, content plans, and activation strategies to deepen executive engagement with clients, colleagues, media, and prospective talent.
Develop scalable frameworks, playbooks, and best practices to help social media leaders across businesses and regions activate executives effectively.
Lead the firm’s employer brand social media strategy with Talent Acquisition and the Employer Brand marketing leader, developing content that showcases Marsh’s culture, colleagues, and careers.
Lead social media strategy and activation for high-profile enterprise initiatives, partnerships, and events, including the World Economic Forum Annual Meeting, Marsh Rising Professionals Forum, and Perspectives to Thrive symposium.
Develop integrated activation plans connecting enterprise priorities, executive participation, and audience interests before, during, and after programs.